rrooll is a Halal-certified bakery in Singapore known for its cinnamon rolls, describing itself as the Halal bakery for Singapore's best cinnamon rolls and treats. Its flagship product is the Classic Cinnamon Roll, topped with premium cream cheese frosting, alongside a wider range of cinnamon roll flavours, gourmet cookies, brownies, and brittles, all baked fresh daily.
rrooll positions itself around Halal gifting and party platters for all occasions, from curated dessert gift boxes to premium party platters for large-scale catering, including Hari Raya gifts and last-minute cinnamon roll orders. The bakery is MUIS Halal certified, offers islandwide delivery across Singapore, and provides customisable gift sets and party platters for corporate and private celebrations.
The brand has been featured by Channel News Asia, Time Out Singapore, HungryGoWhere, Mothership, Eatbook Singapore, Have Halal Will Travel and SETHLUI, and received a Diamond distinction at the Halaltrip Gastronomy Awards in 2024.
rrooll has built its name as the Halal bakery for Singapore's best cinnamon rolls and treats, centred on its Classic Cinnamon Roll — a soft, fluffy roll topped with premium cream cheese frosting. From that flagship product, the bakery has expanded into a wider range of cinnamon roll flavours, gourmet cookies, brownies and brittles, all baked fresh daily with premium ingredients.
rrooll positions itself squarely around Halal gifting and party platters for all occasions, describing its services as a top choice for Halal gift sets and islandwide party catering in Singapore. The bakery is MUIS Halal certified, and its range spans curated dessert gift boxes through to premium party platters for large-scale catering — covering everything from Hari Raya gifts to last-minute cinnamon roll orders for an unexpected celebration.
At the core of the menu are rrooll's Signature Rolls, including the Classic Cinnamon Roll with cream cheese frosting, a Cookies & Cream roll finished with white chocolate frosting and crushed Oreo crumbs, a Strawberry Cheesecake roll with cream cheese frosting, strawberry compote and Biscoff crumbs, and an Original Chocolate roll made with soft cocoa-infused dough. For those who want variety, rrooll offers bundle boxes like The Classic Cinnamon OG Box, combining original, classic, biscoff and pecan cinnamon rolls, and The Ultimate Chocoholic Box, bringing together original chocolate, double chocolate, tiramisu, and cookies & cream rolls. A Curator Bundle lets customers mix and match any four rolls of their choosing, while the Fan Favourites Bundle bundles up a set of the shop's most popular picks.
rrooll's range extends past cinnamon rolls into cookies and brittles, including Sea Salt Dark Chocolate Cookies — soft, chewy cookies baked with chocolate chips — and Chocolate Almond Brownie Brittles, a crispy snack option. For gifting specifically, the bakery offers Assorted Brownie Gift Boxes in sets of 4 or 12, featuring flavours like original, speculoos, ovomaltine and signature cream cheese, alongside Assorted Mini Rolls Gift Boxes in sets of 4 or 12 for smaller-format treats.
rrooll has picked up coverage from Channel News Asia, Time Out Singapore, HungryGoWhere, Mothership, Eatbook Singapore, Have Halal Will Travel and SETHLUI, and was awarded a Diamond distinction at the Halaltrip Gastronomy Awards in 2024. Customer reviews echo the brand's reputation, with reviewers praising specific flavours by name — the Pecan roll for its crunchy nuts balanced against sweet cream cheese, the Hazelnut Rocher roll for its fluffy texture and modest chocolate ganache, and the Matcha flavour for its bitterness neutralising the roll's sweetness. Several reviewers single out the Classic cream cheese roll as their enduring favourite, even after trying other flavours.
rrooll offers islandwide delivery across Singapore, with free delivery available for orders above a set spend threshold (subject to applicable postal codes and the bakery's current terms and conditions). Customers can also pick up in-store — one reviewer mentions visiting a location at Tampines 1 — or place orders for corporate and party catering directly through rrooll's dedicated corporate orders channel. For larger celebrations, the bakery also offers a franchise opportunity for those interested in bringing rrooll to new locations.
rrooll frames its cinnamon rolls as a modern, artisanal twist on the classic bake, positioning itself as an alternative to more typical cinnamon roll chains while keeping every product Halal-certified and inclusive for all customers celebrating a milestone, big or small.