King of Wagyu (KOW) is a halal-certified premium specialty meat store in Singapore, focused on Halal Wagyu beef sourced through a direct partnership with Tanifuji Farm in Japan. Tanifuji Farm controls the genetics of its cattle from birth to harvest, raising around 750 Wagyu in Tokushima Prefecture and about 1,500 in Miyazaki Prefecture, with an integrated production system spanning breeding through to shipping to ensure stable, high-quality Kuroge Wagyu beef.
The partnership is built around environmentally friendly, recycling-oriented agriculture that makes use of regional resources, reflecting King of Wagyu's stated commitment to social and environmental sustainability alongside product quality. Beyond Wagyu beef, King of Wagyu also offers Kampong chicken — locally sourced and raised without antibiotics or growth hormones — along with spices and other products.
King of Wagyu describes itself as exclusively direct-importing its Halal Certified Wagyu from Japan, and encourages customers who are ever in doubt about the halal status of a product to ask for a halal certificate.
King of Wagyu, known as KOW, has built its business around a specific and unusual combination: premium A5 Japanese Wagyu beef that is also fully halal-certified. The Singapore specialty store describes itself as a one-stop destination for premium Halal meat products, with Wagyu beef at the centre of its offering.
What sets King of Wagyu's supply chain apart is its partnership with Tanifuji Farm in Japan. Tanifuji Farm maintains complete control over the genetics of its cattle from birth through to harvest, raising roughly 750 Wagyu in Tokushima Prefecture and around 1,500 in Miyazaki Prefecture. This integrated system — covering breeding all the way through to shipping — is described as one of the few in Japan capable of delivering consistently high-quality Kuroge Wagyu beef at this scale.
The relationship goes beyond simple sourcing. King of Wagyu frames its partnership with Tanifuji Farm around environmentally friendly, recycling-oriented agriculture that makes use of regional resources, positioning sustainability as a genuine part of how the beef reaches Singapore, not just a marketing line.
King of Wagyu's product range covers the main ways people actually cook Wagyu at home. The A5 Japanese Wagyu Yakiniku is cut for Japanese BBQ, with the brand recommending cooking it 80% of the time on one side until it develops a proper grilled colour, and only 20% on the other. For hotpot lovers, the A5 Japanese Wagyu Shabu Shabu comes thinly sliced, ready to be cooked in dashi broth and dipped in ponzu or goma sauce in the traditional Asian hotpot style.
For those wanting a more classic steak experience, the A5 Japanese Wagyu Ribeye Steak is described as leaner than some other cuts, prized by those who like their beef tender with a stronger flavour, finished with a white strip of fat that adds extra succulence. The A5 Japanese Wagyu Cubes — branded KOWBOY — offer small, tender 1-2 inch pieces of pure Wagyu, while the A5 Japanese Wagyu Beef Patty is built specifically for burgers, made from 100% pure Wagyu with no additives, preservatives, or fillers, and an 80/20 lean-to-fat ratio. For everyday cooking, Japanese Wagyu Mince Beef is prepared fresh in-house daily, free from growth hormones and antibiotics.
While Wagyu is the headline product, King of Wagyu also stocks Kampong chicken — locally sourced and raised without antibiotics or growth hormones — along with spices and other products, rounding out the store's offering for customers building a full halal meal.
King of Wagyu is upfront about wanting customers to feel confident in what they're buying, stating plainly: "If you're ever in doubt, ask for a halal certificate." Combined with its direct import relationship with Tanifuji Farm, the brand positions traceability and certification as central to how it does business, not an afterthought.
King of Wagyu's store is located at 27 Bali Lane, Singapore, and customers can also reach the team by email or WhatsApp for enquiries. Orders can be placed directly through the website, with shipping and taxes calculated at checkout.