Rich & Good Cake Shop at Marina Bay Link Mall is the third outlet of a homegrown Singapore bakery that has been hand-making Swiss rolls since 1997. Opened in 2023, it brings the brand's heartland baking into the central business district at 8A Marina Boulevard, with an expanded menu that adds breakfast and tea-time items plus kopi and teh to the classic cake counter.
Everything is baked fresh in small batches every day, using a traditional recipe and the finest of ingredients. The signature is the kaya — slow-cooked for four hours with fresh pandan leaves to give a fragrant pandan filling the shop proudly calls uniquely Singaporean. It stars in the bestselling Kaya Swiss Roll and Ah Ma's Kaya Cake, alongside red velvet rolls, celebration cakes like Chocolate Bueno and Red Velvet Crumble, chiffon and walnut cakes, and boxes of cookies.
The bakery is also part of life's milestones, offering baby first-month packages in Regular, Classic and Premium tiers, wedding packages built around Swiss rolls in wedding boxes, and seasonal specials for festive periods. Walk-ins are welcome with no reservation needed, while website orders are for delivery only, with date and time slots on a first come, first served basis.
Down on the basement-two shopping level of Marina Bay Link Mall at 8A Marina Boulevard, Rich & Good Cake Shop runs its third and most central outlet. Opened in 2023, the Marina Bay shop carries the same promise the bakery has kept since 1997 — bringing home-baked goodness to everyone — with a menu expanded for the CBD crowd to include breakfast and tea-time items as well as kopi and teh.
Rich & Good Cake Shop began in the heartlands of Singapore in 1997, specialising in Swiss rolls made by hand from a traditional recipe. Every cake is baked fresh in small batches each day — a habit the team keeps because it is how they ensure customers get the best. The soul of the shop is its kaya: slow-cooked for four full hours with fresh pandan leaves, yielding a fragrant pandan kaya filling the bakery proudly calls uniquely Singaporean.
From those first heartland years, the shop moved in 1999 to the heritage shophouses of Kandahar Street, growing organically by word of mouth as the historic Kampong Glam district developed around it. Jewel Changi Airport became its second outlet and maiden foray into a mall, and in 2023 the team took the leap into the central business district with Marina Bay Link Mall. Barely a month later came a fourth outlet in City Square Mall, Little India. In 2022 the bakery marked 25 years of baking, crediting the dedicated team of bakers who have stood by them through thick and thin — the same hands that still make every traditional roll.
Start with the Kaya Swiss Roll, the classic that made the shop's name: soft sponge rolled around that four-hour pandan kaya. Ah Ma's Kaya Cake — flagged as a hot seller on the online store — carries the same flavour into a nostalgic whole cake, while the Red Velvet Swiss Roll flies the flag for the classic range. For bigger occasions, the whole cake line-up includes the Chocolate Bueno and the Red Velvet Crumble, alongside light chiffon cakes and traditional walnut cakes.
The cookie boxes are quiet bestsellers too: crunchy Almond Squares, Chocolate Chip, and Pistachio Cornflakes, all boxed for sharing or gifting. What sets the Marina Bay Link Mall outlet apart, though, is its expanded menu — breakfast and tea-time bites served alongside proper kopi and teh, making this a rare CBD stop where a Swiss roll comes with an old-school cup of coffee. Seasonal Swiss rolls rotate through the year, and festive collections are previewed on the website as coming soon.
Beyond the everyday counter, much of Rich & Good's work is woven into family milestones. Baby packages — built around Swiss rolls in baby-themed boxes — come in Regular, Classic and Premium tiers for a child's first month. Wedding packages range from Regular Swiss rolls in wedding boxes to a Wedding Assortment Box for guests. There is branded merchandise as well, for those who want to take a little of the shop home.
The shop welcomes walk-ins — no reservations needed, just head for unit B2-66 at Marina Bay Link Mall. Office workers filter in for breakfast, then again for the mid-afternoon tea-time stretch, when a slice of roll and a cup of kopi make the classic pairing. If you would rather have the cakes come to you, the website takes delivery orders only: choose an available date and time slot before checking out, and note that slots are allotted first come, first served.
Nearly three decades on, the promise hasn't changed. Whether it's a kaya Swiss roll picked up on the way home or a quiet coffee-and-cake break beneath the towers of Marina Bay, Rich & Good is still doing what it set out to do in 1997 — adding warmth, and a taste of home, to ordinary days and big occasions alike.