Fore Coffee is an Indonesian coffee brand that opened its first Singapore store at Bugis Junction, marking the brand's first official move into an international market. Fore describes itself as Indonesia's most favoured coffee brand, bringing the Indonesian coffee lifestyle to Singapore.
The brand's tagline, "Grind The Essentials," plays on the double meaning of 'grind' — both the daily hustle people go through and the key step in making coffee — with the idea of encouraging people to slow down and enjoy a high-quality cup in the middle of busy lives. Fore's menu is split between its Fore Signature line of best-selling classics and a rotating Coffee of the Day featuring limited-edition single-origin beans, alongside non-coffee drinks for those who prefer refreshers or chocolate-based options.
Even the packaging carries the brand's story — cups and paper bags are designed with a 'batik kawung' pattern and coffee bean journey artwork connecting back to Indonesian coffee culture. The Bugis Junction store offers a comfy space with free Wi-Fi, positioned as a spot to work or relax over coffee. Fore also runs a rewards app with perks including a discounted first coffee, point-based rewards, and recurring promotions like weekend and payday offers.
When Fore Coffee opened its first Singapore store at Bugis Junction, it marked more than a new café — it was the brand's first official step into an international market, bringing what it calls the Indonesian coffee lifestyle beyond its home country.
Fore's tagline, "Grind The Essentials," leans on a deliberate double meaning. 'Grind' is the daily hustle everyone goes through, but it's also the essential step in making a great cup of coffee. The brand frames its coffee as a moment of solace in a fast-paced world — a chance to slow down, even briefly, in the middle of a busy day.
Fore organises its coffee around two ideas: Fore Signature, the brand's best-selling classic drinks, and Coffee of the Day, a rotating selection of limited-edition single-origin beans for those wanting to explore something different. Standouts mentioned by the brand include the Gula Aren Latte — a palm sugar latte the brand describes simply as "Sweet, Delight, Signature" — and the Buttercream Tiramisu Latte, often paired with a Kouign-Amann pastry.
Fore Coffee isn't only for coffee drinkers, either. Its non-coffee and refresher range includes the Iced Dark Chocolate for chocolate lovers and the Hibiscus Passion Fruit for a tropical, fruity pick-me-up.
Even the cups and paper bags carry meaning: Fore's packaging uses a "batik kawung" pattern along with coffee bean journey artwork, tying the everyday coffee run back to Indonesian coffee culture with every sip.
The Singapore store at Bugis Junction is positioned as more than a quick coffee stop. The brand describes it as a comfy space with free Wi-Fi, suited to working, catching up with friends, or simply taking a break — the kind of ambient coffee shop buzz that can help spark focus and productivity.
Fore Coffee runs its own app, offering a first coffee at a discounted price, point-based rewards redeemable for free coffee and exclusive merchandise, and early access to new drinks and promotions. Recurring offers mentioned by the brand include Weekend Treats (a discount on a second cup) and Payday deals (1-for-1 on handcrafted drinks), along with an opening treat for new customers.
Fore also promotes a handful of sustainability habits for customers: bringing a reusable Fore tumbler, skipping the straw where possible, and choosing plant-based milk alternatives — small swaps the brand encourages as part of its everyday coffee routine.
Fore Coffee's Singapore debut at Bugis Junction brings together its Indonesian coffee identity — from the story-driven packaging to signature drinks like the Gula Aren Latte — with a café environment built for lingering, working, or catching up with friends over a cup, backed by an app designed to reward regulars.