Paris Baguette White Sands is a branch of the international Korean bakery and café chain, founded in 1988 out of a love of bread and a commitment to honest, quality baking. This outlet sits within White Sands in Pasir Ris, part of Paris Baguette's wider Singapore network.
The bakery's range spans cakes, sandwiches, coffee and a distinctly Korean-inspired café lineup, including Gimbap Pastry Wraps, Strawberry Bingsoo Cake, and Korean Chewy Mochi filled with a smooth cream cheese centre. Alongside these, Paris Baguette also carries its Paran Label bread range — simple, honest loaves like Rustic Multiseed and Multigrain Rye, made with added probiotics and fibre-rich grains for everyday nourishment.
Customers can join PB Rewards, a free, cardless loyalty programme offering welcome rewards, birthday perks and Baguette points on every purchase, usable at most Paris Baguette outlets in Singapore. Catering orders with islandwide delivery are also available online, and the brand publishes Halal Certification information on its website.
Inside White Sands in Pasir Ris, Paris Baguette brings its blend of French-style bakery classics and Korean café-inspired treats to the neighbourhood. The brand traces back to 1988, founded on what it describes as a love of bread and a passion for quality, with a history built around commitment, innovation and honest taste.
While Paris Baguette carries the usual bakery staples, it's the Korean café-inspired range that stands out as a point of difference. Gimbap Pastry Wraps bring a savoury, Korean-inspired twist to the pastry case, while Korean Chewy Mochi — soft, chewy mochi balls filled with a smooth cream cheese centre — offers a rich, comforting bite described by the brand as simple and satisfying enough for any day of the week. The Strawberry Bingsoo Cake rounds out the Korean-inspired lineup, drawing on the beloved Korean shaved-ice dessert as inspiration for a fluffy cake format.
These items are part of a wider rollout the brand describes as now available across selected markets worldwide, reflecting Paris Baguette's Korean bakery heritage even as it operates under a French-sounding name.
Beyond the Korean-inspired range, the bakery's everyday menu includes cakes like the Dark Choco Pistachio Cake and Strawberry Fresh Cream Cake, alongside a Fresh Strawberry Yogurt Cream Cake for something lighter. For a savoury option, the Chicken Ham & Egg Tartar Sandwich covers the grab-and-go lunch crowd, while coffee options include a straightforward Café Latte and a Milk Cream Iced Americano topped with milk cream foam.
Alongside its café offerings, Paris Baguette also carries the Paran Label range — a line the brand describes as simple, honest breads made for the rhythm of everyday life. Rustic Multiseed brings hearty wholegrain goodness enhanced with added probiotics, Multigrain Rye is packed with seeds and grains for a nutty bite and is high in fibre and protein, and Oat Softness offers a gentler, fluffy loaf with added probiotics and fibre-rich grains. It's a range clearly aimed at customers looking for bread with a bit more nutritional substance than a standard white loaf.
Customers can join PB Rewards at no cost, earning 3 Baguettes for every $1 spent in-store, which can then be redeemed for rewards through the PB Rewards portal. New members are automatically enrolled as Blue Tier, receiving a welcome reward of a 1-for-1 drink and birthday perks including a free cake with a minimum spend. After spending $350 within 12 months, members are upgraded to Gold Tier, unlocking additional perks like a free Royal Pudding, double Baguettes on birthday transactions, and 15% off the dine-in menu at selected stores. A referral programme also lets members earn a $2 voucher for successfully referring a friend.
PB Rewards can be used at most Paris Baguette outlets in Singapore, though it's worth noting that Changi Airport and Jewel Changi Airport locations are excluded from the programme.
For larger orders, Paris Baguette offers online catering with islandwide delivery, with first-time customers able to use a promotional code for a discount. The brand also publishes Halal Certification information on its website for customers wanting to confirm dietary compliance before ordering.
For Pasir Ris residents and visitors to White Sands, Paris Baguette offers a familiar bakery-café experience with a genuinely distinct Korean twist — worth a stop whether you're after a quick coffee and pastry or planning a cake for a celebration.