Paris Baguette NEX is the Serangoon Central outlet of the international bakery founded in 1988 — part bread shop, part cake counter, part coffee bar, and increasingly a Korean café. Behind the glass cases you'll find fresh cream cakes like the Strawberry Fresh Cream Cake, whole celebration cakes such as the Dark Choco Pistachio, sandwiches like the Chicken Ham & Egg Tartar, and coffee from a hot Café Latte to a Milk Cream Iced Americano.
The Korean-inspired side of the menu brings Spicy Gimbap Pastry Wraps, the Strawberry Bingsoo Cake and Korean Chewy Mochi — soft, chewy mochi balls with a smooth cream cheese centre — while the Paran Label range covers everyday wholegrain loaves like Rustic Mulltiseed, Multigrain Rye and Oat Softness, several with added probiotics.
There's takeaway and delivery for everyday orders, an online catering service with islandwide delivery for bigger gatherings, and the free PB Rewards programme that earns 3 Baguettes per $1 spent in-store, with welcome and birthday perks for members.
Paris Baguette is one of those bakeries that manages to be several things at once: a bread shop, a cake counter, a coffee bar and, increasingly, a Korean café. The NEX branch at #01-67 NEX, 23 Serangoon Central brings all of that under one roof in one of Singapore's busiest suburban malls — an easy stop for shoppers, office workers and families passing through Serangoon.
The brand describes itself as an international bakery founded in 1988, born from a love of bread and a passion for quality. Singapore's boutiques follow that same playbook: chilled cases of whole and sliced cakes, shelves of packaged loaves, displays of pastries and savouries, and an espresso counter turning out lattes and americanos. It's a browse-and-choose format that works equally well for a quick takeaway coffee or a cake picked up for a birthday.
The cake counter is where Paris Baguette earns much of its following. The Strawberry Fresh Cream Cake — soft sponge layered with airy fresh cream and strawberries — is a perennial pick for celebrations, while the Fresh Strawberry Yogurt Cake offers a lighter, tangier take. Chocolate lovers have the Dark Choco Pistachio Cake, a whole cake pairing deep cocoa with nutty pistachio.
Savoury options keep a visit from being purely a sugar affair. The Chicken Ham & Egg Tartar Sandwich stacks chicken ham with a creamy egg tartar filling — a grab-and-go lunch that pairs naturally with a hot Café Latte. Cold-coffee drinkers can order the Milk Cream Iced Americano, an iced americano softened with a layer of milk cream foam.
Recent launches lean into the brand's Korean roots with a range introduced as your Korean café favourites. It includes Spicy Gimbap Pastry Wraps — savoury, gently fiery wraps built on gimbap flavours — and the Strawberry Bingsoo Cake, a fluffy cake finished bingsoo-style. The Korean Chewy Mochi has become a quiet star: soft, chewy mochi balls filled with a smooth cream cheese centre, simple, satisfying and made for any day of the week.
Alongside the treats, the Paran Label line focuses on simple, honest loaves for everyday eating. Rustic Mulltiseed is hearty wholegrain bread with added probiotics; Multigrain Rye packs seeds and grains into a nutty loaf that's high in fibre and protein; and Oat Softness is a gentle, fluffy loaf with probiotics and fibre-rich grains. They're breads that slot into breakfast and lunchboxes without fuss.
PB Rewards is worth a minute of your time before you pay. Membership is free and cardless: members earn 3 Baguettes for every $1 spent in-store, with a 1-for-1 drink as a welcome reward, a free sliced cake during their birthday month, and double points on first purchases of new launches. Regulars who spend $350 in a year are upgraded to Gold, adding a free Royal Pudding, a free birthday cake slice, double birthday Baguettes and 15% off the dine-in menu at selected stores. One thing to remember: Baguettes are earned on in-store purchases only, so have your member QR code ready at the cashier — orders via GrabFood or the catering site don't count.
Feeding a crowd? Paris Baguette runs an online catering service with islandwide delivery, covering cakes, bakes and café spreads for meetings and celebrations — and first-time caterers get 10% off with the code WELCOME10OFF. Everyday takeaway and delivery are available too.
Between the mall's foot traffic, the rewards perks and a menu that stretches from morning coffee and lunch sandwiches to afternoon cakes and everyday loaves, the NEX boutique covers most of the day's cravings in a single stop.