New Deli Bakery is a handmade bakery at Block 462, Tampines Street 44, #01-66, known for French-style croissants and viennoiserie produced fresh daily by its team of humble bakers. Everything is built on quality ingredients — French butter, Belgian and European chocolate, Shizuoka houjicha, homemade pineapple jam — and baked to be flaky, buttery and, above all, crispy.
The counter goes well beyond the classics. Alongside the French Butter Croissant and Belgian-chocolate Chocolate Croissant sit a Vanilla Kouign-amann, savoury options like the Rosemary, Garlic & Smoked Cheddar Spiral, and the signature Japanese Shio Pan Croissant filled with salted butter and finished with sea salt and pepper. Eight-piece pastry boxes — including a Signatures box — make sharing easy, while the fresh cookie jars hold Nutella tarts, Biscoff sandwich cookies, premium chocolate chip cookies and modern pineapple tart flavours.
Rich banana loaf cakes, in classic and French chocolate versions, round out the range. The Tampines shop is open Wednesday to Sunday, 8.30am to 5pm, and closed Mondays and Tuesdays. Cakes, cookies and bakes should be pre-ordered at least two days in advance, with islandwide delivery arranged via WhatsApp.
Tucked into Block 462 along Tampines Street 44, New Deli Bakery is a small neighbourhood bakery that has made its name with a simple promise: handmade baked goods made with only quality ingredients. The shop leans proudly into French-style viennoiserie — its website even bills its croissant as Singapore's best French croissant — but the philosophy behind it is humbler. Everything is made fresh daily by a team of bakers whose stated goal is pastry that is flaky, buttery and, above all, crispy.
The croissant selection is where the bakery flexes. The French Butter Croissant is the cornerstone — crispy, buttery and flaky, made with butter. The Chocolate Croissant folds Belgian chocolate into the classic and is described by the shop as a staple for many regulars. There is a Cinnamon Spiral for spice lovers, and a Vanilla Kouign-amann that the bakery calls the place where its French butter really shines, paired with the best vanilla bean pods it can source.
Savoury options hold their own too. The Rosemary, Garlic & Smoked Cheddar Spiral layers rosemary and garlic with smoked cheddar, rolled into crispy pastry, while the Chocolate Almond Croissant adds a rich almond filling and an almond topping to the chocolate original.
The most distinctive creations come from a Japanese crossover. The Japanese Shio Pan Croissant is the bakery's signature — filled with salted butter and finished with sea salt and pepper — and it also comes in a garlic version. A Honey Macadamia & Sea Salt Spiral rounds out the line with something sweeter and nuttier.
Pastry boxes make the bakery a natural stop for office treats and family gatherings. The New Deli Bakery Signatures box packs eight fixed favourites, including the shio pan croissant, a brie and truffle croissant, the honey, macadamia and sea salt spiral, and the vanilla kouign aman. There are also dedicated eight-piece boxes of vanilla kouign aman, French butter croissants, and chocolate croissants — the latter tucked with three sticks of European chocolate.
Fresh cookie jars are the other pillar of the menu. The New Deli Bakery Nutella Tart stacks the signature cookies with Nutella and sea salt, made for sharing. The Biscoff sandwich cookie bottle sandwiches Biscoff between flaky cookies and comes highly recommended by the bakery itself. Premium Chocolate Chip cookies are soft-baked with French butter and French chocolate and finished with sea salt, while the Honey Macadamia Butter Cookies are a low-sugar "classic remastered". A Dark Chocolate, Hazelnut & Sea Salt version and Black Sesame Butter Cookies round out the jars.
Local flavour shows up in the pineapple tarts, given the same remix treatment. The Original version contains almonds and vanilla bean — the bakery's twist on the traditional tart. The Houjicha Pineapple Tart pairs earthy, fragrant houjicha from Shizuoka with homemade pineapple jam, and the Earl Grey version infuses the pastry itself with tea.
Two loaf cakes anchor the cake menu. The Signature Banana Loaf Cake is described as rich and moist, topped with walnuts, while the French Chocolate Banana Loaf Cake fills that same loaf with French dark chocolate and finishes it with walnuts and more chocolate on top.
The Tampines shop at 462 Tampines Street 44, #01-66 is open Wednesday to Sunday from 8.30am to 5pm, and closed on Mondays and Tuesdays. Cakes, cookies and bakes should be pre-ordered at least two days in advance. Islandwide delivery runs $10 to $24 depending on postal code and is arranged by WhatsApp at 80223696. If you are self-collecting, pick up within opening hours — uncollected orders are forfeited when the shop closes, with no refund given. For online orders packed into boxes, there is a minimum of eight pieces, which you can indicate in the checkout comments.
Between the shio pan croissants, the kouign-amann, the pineapple tart remixes and the ever-changing cookie jars, New Deli Bakery has built one of the more interesting pastry line-ups in Singapore's east. Come Wednesday morning, the ovens are back on.