Third-generation traditional bakery at Sims Vista Market & Food Centre, baking since 1976 — home of handmade pineapple tarts, Teochew mooncakes and everyday heritage bakes.
Known to regulars as the original Sim's Place bakery, Hung Huat began when old Mr and Mrs Sim sold Mian Jian Kueh from a pushcart along the streets of Geylang Lorong 17 to 19, before settling into the Sim's Place Hawker Centre in 1976. Their children took over and kept developing new recipes, and today the third generation carries the stall on, still using traditional recipes developed in-house and the freshest ingredients.
The counters hold Everyday Traditional Bakes made daily, mostly from scratch — from Tau Sar Piah, the very first pastry on the menu, to the modern Hokkiado Milk Mochi Piah — alongside kueh such as pumpkin kueh and ondeh ondeh. Come Chinese New Year, the shop turns out 100% handmade goodies: its most famous Pineapple Tarts, Kueh Bang Kit, Danish Butter Cookies and Charcoal-baked Love Letters. At Mid-Autumn, the Signature Teochew Mooncakes lead a line-up that also includes baked-skin, snowskin and pineapple mooncakes.
Beyond the festive seasons, the family assembles customised celebratory boxes for weddings, birthdays and full-month gatherings from its extensive range of in-house pastries. Featured by Mediacorp Channel 8, CNA, Lianhe Zaobao and popular food sites, the corner stall at #01-48 remains a nostalgic stop for locals, tourists and anyone sending a taste of home to friends and family abroad.
Step into Sims Vista Market & Food Centre and look for the corner store at #01-48: that is Hung Huat Cakes and Pastries, a traditional Singapore bakery that has been feeding the neighbourhood since 1976. Also known as the original Sim's Place bakery, it is now run by the third generation of the same family, still working from traditional recipes developed in-house and the freshest ingredients they can source.
Hung Huat's appeal is simple: nostalgic bakes that taste of time. Regulars come for tau sar piah and kueh, while visitors from further afield queue for pineapple tarts and mooncakes that have been featured by Mediacorp Channel 8, CNA and Lianhe Zaobao, and by local food sites such as MissTamChiak, Eatbook and SethLui.
The story begins before the hawker centre. Old Mr and Mrs Sim sold Mian Jian Kueh — griddled pancakes — from a pushcart along the streets of Geylang Lorong 17 to 19. In 1976 they moved into the Sim's Place Hawker Centre, laying the foundation of the business that became Hung Huat Cakes and Pastries.
As their children took over, the Sims kept developing new recipes and ventured into more pastries over the years. The third generation has continued that spirit in a very visible way: one of the young Sims gave up a teaching career to take over the family's mooncake legacy, a story covered by CNA and Our Grandfather Story. The recipes, though, remain the ones honed in-house across the generations.
Everyday Traditional Bakes are the heart of the shop. These are the family's own recipes, made daily with fresh ingredients and mostly from scratch. Tau Sar Piah holds a special place as the first-ever pastry on Hung Huat's menu. On the modern end sits the Hokkiado Milk Mochi Piah, a playful twist on the traditional Teochew mooncake. Traditional kueh such as pumpkin kueh and ondeh ondeh round out the display. These everyday bakes satisfy cravings well outside the festive peak seasons, and neat gift packaging makes them easy to carry home — or to send to friends and family abroad, a popular choice among tourists too.
Chinese New Year is the biggest season of the year, when the bakery turns out its 100% handmade goodies. The most famous is the Pineapple Tart, followed closely by Kueh Bang Kit, Danish Butter Cookies and Charcoal-baked Love Letters. Whether the boxes are headed to friends, family, business partners or clients, the bakery caters for the gifting needs of the season.
Mid-Autumn is the other highlight. Hung Huat prides itself on the freshest mooncakes, led by its Signature Teochew Mooncakes — the most challenging to make amongst mooncakes. Alongside them come traditional baked-skin mooncakes, snowskin mooncakes and pineapple mooncakes, made as gifts worthy of a warm reunion.
The stall is the corner store at #01-48, 49 Sims Place, Singapore 380049. By train, Aljunied MRT Station is the nearest stop; by bus, services 2, 21, 40, 51, 62, 63, 64, 80, 100, 125, 134 and 137 serve the area — just check the bus stop number to alight at. Drivers can key in Sims Vista Food Market, postal code 380049. For opening hours, the bakery points visitors to its Google listing for the latest updates.
Orders can be placed online through the bakery's Order Now page, or by phone and WhatsApp at +65 9651 4902. For weddings, birthdays, full-month celebrations and other joyous occasions, Hung Huat assembles customised celebratory boxes from its extensive variety of in-house pastries — 'let us bring your sweet vision to life', as the family puts it.
Come for a box of pineapple tarts in the new year, a flaky Teochew mooncake in autumn, or simply a tau sar piah on an ordinary Tuesday. Either way, you are tasting a recipe carried through three generations of one Geylang family.