iRIDE is a bike store at 242 Thorndon Quay in Pipitea, Wellington, and it carries Specialized bikes across road, gravel, mountain and electric lines. The website's range includes the Crux and Diverge gravel bikes, Tarmac road bikes, and Turbo Levo and Turbo Vado electric bikes, along with an XDS gravel model. The store also sells gear and accessories, and offers bike fitting. The website says standard parcels over $150 ship free, and customers in other parts of the country have bought bikes online and had them delivered.
Customers say the team is knowledgeable, patient and spends time getting the fit and the choice right. One buyer bought a bike for their eight-year-old and said the staff who handled the sale and the collection were brilliant. Another said the team spent a lot of time getting everything right. A gravel bike buyer said the service was great, and that a bike shipped to them in another part of the country arrived in perfect condition. Gravel bikes, bike fitting and the range of accessories come up most often.