Jelena Beauty is a nail and beauty salon in Otumoetai offering manicures, builder gel nails, nail art, pedicures and body waxing. The service is friendly and welcoming, with fabulous, artistic nail results and amazing customer service that makes every client feel comfortable and looked after.
Jelena Beauty sits next to the pharmacy on Cherrywood Drive in Otumoetai, inside Tauranga's Cherrywood Health & Beauty centre. The salon's stated ambition — "a more confident you" — sets the tone for a menu that is broad where it matters and personal in the way only a single-technician studio can be.
If there is one thing to know about Jelena Beauty, it is that brows get serious attention here. The menu spans three distinct approaches: microblading for semi-permanent, hair-stroke definition; ombre brows for a soft, shaded gradient; and henna brows, available on their own or paired with a shape, with a henna eye trio for those who want the works. Permanent make-up extends the idea to the eyes, with eyebrow tattooing plus top, bottom and full eyeliner options, and touch-up appointments keep earlier work looking fresh.
That line-up is matched by a full eye menu: lash lifts, lash tints, the ever-popular lift-and-tint combination, eyebrow shape and tint, and broader eye combos that bundle several treatments into one visit.
The waxing list is as complete as it gets — brow shape, lip, chin, underarm and arm, half leg, three quarter leg and full leg, bikini, Brazilian and maintenance Brazilian. Whether it is a quick tidy or a longer appointment, waxing is treated here as a core service rather than an add-on.
Hands and feet are covered too. Manicures and pedicures run from a simple file and polish through gel colour, extensions, gel removal and nail fixes, up to deluxe manicures and pedicures for anyone after a more indulgent session.
For skin, the Green Peel is the headline treatment. By exfoliating dead skin cells and stimulating collagen, the salon explains, it visibly diminishes wrinkles and fine lines for a more youthful appearance — and it appears on the facial menu as a Green Peel face treatment as well. Facials scale from a mini facial to a deluxe facial and a deluxe facial with eye trio, alongside treatment facials and classic, energy and detox options, with more available on request.
Body care comes via maderotherapy, offered as cellulite therapy and targeted sessions for the full leg, stomach, glutes or the whole body.
Jelena Beauty is the salon of beauty technician Jelena, and that single-name setup shapes the experience: appointments are one-on-one, and regulars see the same hands every visit. The salon sits within a genuine health hub — Cherrywood Health & Beauty at 47 and 48 Cherrywood Drive is also home to Cherrywood Cosmetic Clinic, Bay Skin Cancer, Bay SportsMed and counselling services — so a beauty appointment can sit neatly alongside other care in one convenient stop.
Practicalities are straightforward. The salon opens Tuesday from 9am until late night — the one evening suited to after-work appointments — then Wednesday to Friday from 9am to 5pm. Saturdays run from 9am strictly by appointment, and the salon is closed Mondays and Sundays. Bookings are made by phone on (07) 576 9626 or by email.
For Otumoetai locals, the combination is an easy one: a familiar Cherrywood landmark next to the pharmacy, and a technician who can carry you from a henna brow touch-up to a Brazilian wax to a Green Peel without leaving the building. A more confident you, as the sign promises, is the whole point.