By Kay – Beauty & Cosmetic Tattoo is a small, personalised beauty studio in Otumoetai, Tauranga, working to a simple philosophy: enhancing natural beauty through personalised cosmetic tattoo and beauty treatments. Cosmetic tattooing sits at the heart of the menu, with powder brow treatments designed to give soft, long-wearing definition, supported by a full line-up of everyday lash and brow care — YUMI lash lifts, brow lamination, tints, shapes and eyelash extensions.
Appointments are one-on-one and unhurried. A first powder brow session allows a generous 150 minutes, followed by a perfecting touch-up four to six weeks later and an annual refresh to keep colour looking its best. For clients not after tattooing, there are classic and 3D–5D volume eyelash extension sets, quick 15–30 minute tint-and-shape combos, and a simple waxing menu covering lip, chin, underarm and legs.
The studio is located at 85 Ngatai Road in the iFix Health building, Otumoetai. Bookings are made through an online booking system, and questions or advice about the best treatment are welcomed by email or via Instagram.
By Kay – Beauty & Cosmetic Tattoo is a small, personalised studio in the heart of Otumoetai, Tauranga, working to a simple philosophy: enhancing natural beauty through personalised cosmetic tattoo and beauty treatments. It is an appointment-based studio where there are no one-size-fits-all templates — just carefully done brow and lash work, from long-wearing powder brows to a tidy 20-minute tint, delivered one client at a time.
Cosmetic tattooing is the heart of the menu. The signature service is the powder brow initial treatment, a generous 150-minute cosmetic tattoo session that builds soft, evenly shaded brows with a subtly made-up finish. Like any well-done cosmetic tattoo, it is not a one-and-done affair: clients return four to six weeks later for a touch-up treatment of around 120 minutes to perfect the healed result.
From there, maintenance is light. An annual refresh treatment keeps colour looking fresh for returning clients within twelve months of their initial session, while anyone arriving with existing brows created by another artist can book the new client annual refresh — a 120-minute appointment dedicated to working with and refreshing previous work.
Not everyone wants cosmetic tattooing, and the everyday lash and brow menu is genuinely comprehensive. Using YUMI products, the YUMI Lash Lift & Tint lifts and tints natural lashes in about an hour, while YUMI Brow Lamination combines tint, shape and lamination in around 45 minutes for fuller-looking, tamed brows.
Short on time? The Eye Trio bundles a lash tint with brow shape and tint into a single 30-minute visit. Brow Shape & Tint, Lash & Brow Tint and Lash & Brow Shape each take just 20 minutes, and standalone Brow Shape, Brow Tint or Lash Tint appointments fit into a 15–20 minute window — ideal for regular upkeep between bigger treatments.
For those after more drama, eyelash extensions come in Classic and Volume sets: a full set of classic lashes takes about 75 minutes, while a volume set using 3D–5D lashes allows around 90. Existing clients can keep their lashes full with an infill appointment two to three weeks after their initial set.
A straightforward waxing menu rounds things out. Lip and Lip & Chin waxes take around 15 minutes, the Underarm Wax is similarly quick, the Half Leg Wax up to the knee runs about 25 minutes and a Full Leg Wax around 40. These pair neatly with a brow or lash appointment for a single, efficient visit.
By Kay runs by appointment, with all bookings made through the online booking system linked from the website. Anyone unsure which treatment suits them best is encouraged to get in touch for advice — whether that is weighing up powder brows against lamination, or choosing between classic and volume lashes. Recent work is easy to browse in the website gallery and on Instagram at @by_kay_keilah.
You will find the studio at 85 Ngatai Road, in the iFix Health building in Otumoetai, Tauranga. Whether it is a first powder brow session, a standing brow shape, or a lift and tint before a holiday, the focus stays the same: natural-looking results, done carefully and at an unhurried pace.