Amplify Her is a brow and beauty studio on Maunganui Road in the heart of Mount Maunganui, built around the promise of treatments 'detailed to perfection'. The studio offers brow shaping with waxing and tinting, lash lifts, waxing, spray tans and nails, with every appointment curated personally for the client rather than delivered as a one-size-fits-all service.
The studio was born from a vision of a space that doesn't just reflect beauty but amplifies it — somewhere every detail is considered, with love and care put into each treatment. The team describes the philosophy simply: beauty is more than skin deep, and it's about feeling aligned, confident and connected to your best self.
Behind the salon is a small, experienced team. Founder Priscilla brings more than twelve years in the industry, international qualifications and specialised brow bar experience in New Zealand and Australia; she now works behind the scenes on treatment development, training and the details that shape the studio. Stephanie, a beauty specialist and brow artist, crafts brows, lashes and nails after starting as an apprentice five years ago, while senior therapist and assistant manager Mariah holds diploma-level beauty qualifications and looks after client and salon care.
Clients consistently highlight the precision of the brow work — brows are measured and marked before waxing and tinting — and the calm, relaxing environment. You'll find the studio on The Cruise Deck at 2A/169 Maunganui Road, with appointments bookable online.
Tucked into The Cruise Deck at 2A/169 Maunganui Road, Amplify Her is a brow and beauty studio serving Mount Maunganui with a clearly stated promise: treatments detailed to perfection. The studio covers the pillars of a well-kept beauty routine — brows and lashes, waxing and spray tans, and nails — but what sets it apart is how those services are delivered. Nothing here is rushed through on autopilot; each treatment is curated personally for the client, with the team taking a thoughtful approach to ensure beautiful, individual results.
The studio's founding idea was to create a space that doesn't just reflect beauty but amplifies it, where every detail is considered and love and care go into each treatment. That philosophy shows in the atmosphere the team has built — a calm, considered environment that clients describe as a lovely place to relax while their treatment takes place. As they put it themselves, beauty is more than skin deep; it's about feeling aligned, confident, and connected to your best self.
Amplify Her was founded by Priscilla, a senior therapist with more than twelve years in the beauty industry, international qualifications, and specialised brow bar experience gained in both New Zealand and Australia. Committed to growing with the latest industry advancements, she is currently not working with clients but remains at the heart of the salon behind the scenes — working on treatment development, training, and all the little details that make the studio what it is.
Day to day, clients are cared for by a small, closely trained team. Stephanie, a beauty specialist and brow artist, has five years in the industry behind her, having started as an apprentice and blossomed into a naturally creative technician who crafts brows, lashes and nails. She has undergone extensive training in Amplify Her techniques and regularly upskills. Mariah, senior therapist and assistant manager, has also been in the industry for five years and holds diploma-level beauty qualifications. She takes a thoughtful, detail-focused approach to every treatment and looks after client and salon care, helping shape the welcoming atmosphere the studio is known for.
Brows are the undisputed signature. Treatments are measured and marked precisely before any waxing and tinting begins — a methodical approach that clients notice and return for. One reviewer, Ashley De Grey, called them the best brows she'd ever had, praising how precisely her brows were mapped out before waxing and tinting, and how easy the whole process felt in such a lovely environment.
Around the brow bar, the studio offers lash lifts to enhance natural lashes, professional waxing services, spray tans, and nail treatments. The through-line across all of it is curation: treatments are meticulously designed with care and tailored to the individual, whether you're booking a quick brow tidy or settling in for a longer round of beauty maintenance.
Booking is done online through the salon's appointment system, which makes it easy to see availability and choose a time. Hours vary across the week: Tuesday 10am–5pm, Wednesday 11am–7pm, Thursday 10am–4pm and Friday 10am–4.30pm, with a shorter Saturday sitting of 10am–2pm. Mondays run 11am–7pm, but only every second Monday, so it's worth confirming before planning a start-of-week appointment. The studio is closed on Sundays.
The salon also maintains clear policies and aftercare guidance on its website, so clients know what to expect before their appointment and how to look after their results afterwards — a small touch that reflects the same detail-first mindset running through everything at Amplify Her.
Whether you're a Mount local keeping your brows in shape or a visitor to the Bay of Plenty after a reliable spray tan or lash lift, Amplify Her offers something increasingly rare: a small studio where the treatments are precise, the environment is calm, and every appointment is genuinely curated for the person in the chair.