Allure Beauty Salon's Bayfair branch sits inside Bayfair Shopping Mall — Shop 531, near Countdown on 19 Girven Road, Mount Maunganui. It is the Tauranga branch of Allure Beauty, a New Zealand salon group with sister locations at Botany, Northwest, Sylvia Park and Ormiston, bringing the brand's hair and beauty menu to Bay of Plenty shoppers.
The service list is broad: precision brow threading and waxing (eyebrow, arm, bikini and full-body), facials including diamond, gold and microdermabrasion, eyelash tinting and body massage. Hair services cover cuts and styling for men, women and kids, colour and balayage, keratin blowouts, straightening and dedicated curly-hair care, plus wedding hair and makeup for special occasions. Service availability can vary between Allure branches, so it pays to confirm when booking.
The team works to five stated values — passion, efficiency, respect, humility and flexibility — and offers personalized consultations in a relaxed environment where walk-ins are welcome. Client reviews on the salon's site single out the facials and the overall relaxing experience.
Practical details: open 9:00 AM to 6:00 PM Monday to Wednesday and Saturday to Sunday, with late nights until 9:00 PM on Thursdays and Fridays. The exclusive beauty products used in the salon can be bought in-store or through Allure's online shop. Phone 07 572 0904 or book online.
Allure Beauty Salon's Bayfair branch occupies Shop 531 inside Bayfair Shopping Mall on Girven Road, Mount Maunganui — just near Countdown, easy to find on a shopping trip. It is the Bay of Plenty outpost of Allure Beauty, a New Zealand salon group whose other branches sit around Auckland at Botany, Northwest, Sylvia Park and Ormiston. The Bayfair salon carries the group's full personality: a tagline of 'Allure Makes You Trendy', a team that treats hairdressing as a passion rather than just a profession, and a service list that runs from a quick brow tidy to bridal hair and makeup.
Threading is where the salon has built much of its reputation. The team's threaders specialize in brow and eyebrow threading, working with close attention to detail so the finished shape complements your facial features rather than fighting them. The salon describes the experience as pleasant and relaxing — a deliberate contrast for anyone who dreads waxing pain. For delicate facial areas and broader zones alike, threading leaves skin smooth and impeccably groomed.
Waxing sits alongside it for clients who prefer that route: eyebrow waxing, arm wax, bikini waxing — the latter with its own dedicated Tauranga service page — through to full-body waxing. The estheticians use high-quality hair removal wax and aim for a clean, flawless finish.
The facial menu leans indulgent: a diamond facial and a gold facial headline the list, with microdermabrasion for deeper exfoliation and facials customized to individual skin concerns. The client reviews on Allure's site suggest it is working — 'Brilliant facial, very helpful advice & skin feels great,' writes Kelly, while Leila calls her visit 'the best, most relaxing experience.'
Round out the skin and body work with eyelash tinting for a striking yet natural look, and body massage that the salon bills as a perfect escape from the hustle and bustle — convenient when the mall outside is doing its own kind of bustling.
Hair services at Allure span cuts and styling for men and women, kids' haircuts, cut and colour work that runs from classic tones to trendy balayage, keratin blowouts, hair straightening and dedicated care for curly hair. There is a hair spa for deeper treatment, and wedding hair and makeup for occasions that need a stylist's full attention. One practical note: Allure notes that its hair styling offering varies between branches, so it is worth confirming the Bayfair menu when you book — the salon's number is 07 572 0904.
Beyond hair, the stylists handle occasion styling of every kind. The classics — a blow-waved straight finish, curls, top knots and ponytails — still have their charm, the team notes, but a well-styled cut is what truly elevates a look.
Allure frames its service around five values: passion, efficiency, respect, humility and flexibility. In practice that means personalized consultations — stylists talk through face shape and lifestyle before recommending a cut — and an environment where, in the salon's own words, you can listen to music, be creative and bond with others, then leave feeling amazing. The pricing philosophy is 'affordable', and walk-ins are welcome, though booking ahead is recommended if you want personalized attention at a time that suits you.
Hours are generous: 9:00 AM to 6:00 PM Monday to Wednesday, Saturday and Sunday, with late nights to 9:00 PM on Thursdays and Fridays — handy for an after-work appointment. If a treatment inspires you, the exclusive beauty products used in the salon are available to buy in-store and through Allure's online shop, so the results can follow you home.
Whether it is a lunchtime brow thread between shops, a gold facial on a rainy Mount day, or wedding hair and makeup before the ceremony, the Bayfair salon is set up for the full range — with the systems and standards of a group that has done this across New Zealand.