PlentyFlora is a commercial gerbera grower situated just outside Rotorua in the Bay of Plenty, and the only Bay of Plenty based commercial gerbera grower in New Zealand. Established in 2002, the business has been supplying florists and the general public with high quality gerberas ever since, and is now owned by Craig Wilson and Denise Byrne, who took over in 2022.
PlentyFlora grows up to 80 different gerbera varieties — including standard, mini and pomponi gerberas — in a wide range of colours, all within a 2,700 square metre glasshouse heated solely by environmentally friendly geothermal energy. Flowers are carefully grown, individually sleeved for protection, and shipped nationwide all year round through reputable courier companies.
The experienced PlentyFlora team, led by manager Chris Doorman alongside Kyra Kiernan, Brooke Barclay, Caitlin Cobb and Sarah Compliza, works to ensure every gerbera leaving the glasshouse is of consistent, high quality — whether it's headed to a wedding, a special occasion, or simply someone's home.
Just outside Rotorua, PlentyFlora has been growing gerberas since 2002, making it the only commercial gerbera grower based in the Bay of Plenty. The business is now owned by Craig Wilson and Denise Byrne, who took over in 2022, continuing a business built on supplying both trade florists and the general public with high quality flowers.
PlentyFlora grows up to 80 different gerbera varieties across standard, mini and pomponi styles, all in a wide range of colours. That range is all grown within a single 2,700 square metre glasshouse — a significant operation dedicated entirely to one flower, allowing the team to focus on consistent quality rather than spreading attention across many different crops.
One detail that sets PlentyFlora apart is how its glasshouse is heated. Rather than relying on conventional energy sources, PlentyFlora uses environmentally friendly geothermal energy as its sole heating source — a natural fit for a business growing flowers in the geothermally active Rotorua area, and a genuinely sustainable approach to year-round flower production.
Gerberas from PlentyFlora are carefully grown and packaged, with each flower individually sleeved to protect it during transport. The business works with reputable courier companies to deliver orders nationwide, all year round, so customers anywhere in New Zealand can receive fresh gerberas regardless of season.
Gerberas are a popular choice for weddings and special occasions, and PlentyFlora positions its flowers as suited to exactly that — as well as simply brightening someone's home. The minimum order for members of the public buying online is 5 stems, with prices on the website set at retail level. Florists interested in regular supply can apply for a wholesale account and access separate wholesale pricing after logging in.
PlentyFlora also shares detailed care advice to help customers get the most from their flowers. On arrival, sleeves can be removed and stems should be cut at a sharp angle — ideally with a dedicated Flower Power Stem Cutter — before being placed in a clean vase with about 5cm of clean, warm water. A small amount of bleach, such as Janola, helps keep bacteria at bay, and the vase should be kept out of direct sun, away from draughts, and away from a fruit bowl. If flowers arrive a little soft after warm-weather transport, they typically firm back up once cut and placed in water. Re-cutting stems and refreshing the water every few days helps extend vase life.
PlentyFlora's day-to-day work is carried out by an experienced team led by manager Chris Doorman, alongside Kyra Kiernan, Brooke Barclay, Caitlin Cobb and Sarah Compliza — the people responsible for making sure every gerbera that leaves the glasshouse meets a consistent standard.
PlentyFlora can be reached by phone on +64 7 333 2974 or by email at info@gerbera.co.nz. For anyone after quality gerberas — whether ordering a handful of stems for the home or setting up a wholesale account as a florist — PlentyFlora's geothermally grown flowers and decades of experience make it a distinctive supplier in New Zealand's flower industry.