Ayu Beauty & Tattoo Studio is a locally owned and operated Rotorua beauty salon at 5 Owhata Rd in Owhata, directly opposite the Te Ngae Shopping Centre. Led by Fizzie — the studio's Managing Director, Artistic Director and an experienced, qualified beauty therapist — it works to the motto 'Beauty Beyond Words', built around luxury, quality and comfort.
The service menu spans cosmetic tattooing (lip blush, top and bottom eyeliner lash enhancement, scalp micropigmentation), eyelash lifts and tints, facials and BB Glow, plus advanced treatments including 3D HIFU, E-Light laser skin rejuvenation and pigmentation reduction, radio frequency (RF) microneedling, diode laser hair removal and waxing for both men and women.
Reviews describe a warm, professional experience: follow-up messages the week after an eyeliner procedure, touch-up reminders within 30 days, and gentle, carefully explained work for first-time clients. The studio also runs training courses for people building a beauty career, practices safe hygiene standards, offers competitive pricing, and has on-street parking right outside.
Ayu Beauty & Tattoo Studio is a locally owned and operated beauty salon in Rotorua, now located at 5 Owhata Rd in Owhata, directly opposite the Te Ngae Shopping Centre. The studio works to the motto 'Beauty Beyond Words', with its promise summed up in three phrases: luxury, quality and comfort. At the helm is Fizzie — the studio's Managing Director and Artistic Director, an experienced and qualified beauty therapist whose name appears in nearly every client review as the reason people come back.
The service list is unusually broad for a suburban salon, spanning cosmetic tattooing, lash and brow work, facials, advanced skin treatments, laser hair removal and waxing for both men and women. The idea is simple: whether you want a subtle refresh or a longer-term solution, every detail is meticulously crafted to reveal your natural radiance.
Cosmetic tattooing is where Ayu stands out. Fizzie offers lip blush tattooing for soft, lasting lip colour, top and bottom eyeliner tattooing (lash enhancement) for a defined lash line, and scalp micropigmentation for those wanting the appearance of fuller hair.
Aftercare is treated as part of the craft. One client describes how Fizzie messaged the week after her top eyeliner procedure to check all was well, and was on to it with a reminder about her touch-up within the 30-day window. That kind of follow-through — making a first-time client feel 'like I was already a regular' — is a recurring theme in the studio's testimonials.
Alongside tattooing, the studio covers both everyday beauty and advanced skin technology. Eyelash lifts and tints are a clear client favourite, with reviewers praising quality products, a professional process and 'a fantastic result, no stinging'. Facials and BB Glow treatments look after the skin's surface, while the technology menu runs deeper: 3D HIFU, E-Light laser skin rejuvenation and pigmentation reduction, and radio frequency (RF) microneedling.
Diode laser hair removal offers a long-term hair reduction option, and waxing is available for men and women, including Brazilian waxing. The studio also publishes plain-English articles on its website — what BB Glow is, what Brazilian waxing involves, what to expect from laser hair removal — so you can walk in already knowing what your treatment entails.
Ayu is not only a service studio. It provides upskilling opportunities for people who want to grow their careers in cosmetology, with training in lash lift, brows and lash tinting, depilatory body and Brazilian waxing, and a beginners' course in cosmetic tattooing. Gallery photos of cosmetic tattoo beginners training show the studio passing its craft on — fitting for a business led by an Artistic Director.
The studio practices safe hygiene standards and offers competitive pricing, with appointments available now. On-street parking sits right outside the door, and the position opposite Te Ngae Shopping Centre makes the new address easy to find.
Reviews sketch a consistent picture: a lovely, welcoming therapist who explains each procedure, checks in constantly during first-time lash lifts, and delivers results clients love. 'She is so lovely and welcoming, I had a 10/10 experience' is typical of the feedback. Whether you're booking a lash lift, lip blush tattoo, a course of laser hair removal or skin rejuvenation, Ayu Beauty & Tattoo Studio pairs specialist cosmetic tattooing with a full salon menu — all delivered with the hands-on care that keeps Rotorua clients returning.