Bike Culture is a mountain bike shop at 6c Tarawera Road, Lynmore, Rotorua. It was formerly known as Pablo's Bike Shop, and it has kept the same team and approach under the new name. It sells mountain bikes from Pivot, Forbidden, Transition, Commencal and Haro, along with parts, apparel, protective gear and a range for kids. Its Grom Shop page covers kids' bikes, parts and accessories. The shop offers workshop servicing and custom builds, and it says it sets up each bike for the rider. Servicing should be booked in advance, especially in peak season, and emergency repairs are handled first come, first served. The shop has partnered with Workride and The Wheel Deal, so bikes can be funded in instalments. Shop hours are Monday to Friday, 9 am to 5 pm, and the shop supports the Rotorua Trails Trust, which looks after the forest trails.