Purebread is bread baked to order once a week from stoneground organic flour, then posted out across New Zealand. The business started on the Kāpiti Coast in the 1970s and says it was one of the first organic bakeries in Aotearoa. The bread is now baked by Shelly Bay Baker in Wellington, using flour milled by Capital Millers, a BioGro-certified company.
The range is organic sourdough, including a 100% wholemeal loaf, and customers mention gluten free breads most. One visitor who usually lives in Auckland said the gluten free loaf arrived fresh, and another said the paleo and gluten free options suit their family. Buns and pizza bases are also mentioned. The wholemeal loaf was listed as $12.60 as at 2026, down from $14.00.
Orders are placed online. Bread is baked and dispatched on Mondays, and orders need to be in by 11am on the Sunday before. A tracking number is emailed once the loaf is on its way. Deliveries can be skipped, rescheduled or cancelled.
Reviewers say the delivery is convenient and the bread tastes good. Many describe the gluten free range as hard to find elsewhere.