Cutting Edge Hair Design is a Queenstown hair salon and specialist haircare store that has been trading for 26 years. Based at 5 Hawthorne Drive in Frankton, in the Queenstown Central area, it opens 7 days a week and describes itself as Queenstown's largest haircare centre, stocking more than 20 professional brands.
The retail side is the heart of the operation. Shelves and the online store carry heavyweights like Wella, Olaplex, Moroccanoil, Redken, Pureology, Joico, KMS, Sebastian, System Professional, Loreal, Nioxin, American Crew, Evo, Fudge, Seb Man, WOW and Li Lash, alongside GHD styling tools and Wet Brush brushes. Everything is organised into three core categories — shampoo and conditioner, styling, and treatment — and the team is on hand for expert advice on choosing the right products. A full online shop, trading as Hair to go by Cutting Edge, mirrors the in-store range for customers who prefer to browse from home.
The salon side offers hair services with a team of stylists, a published price list on the website, and a simple online booking system. 'Beautiful hair needs an expert' is the shop's own tagline, and the philosophy runs through everything from the chair to the shelves. There are also featured gift cards and hair packs, a rotating sale section, and a Hair Tips blog sharing free haircare advice from the team.
Cutting Edge Hair Design has been trading in Queenstown for 26 years — a long run in a town where businesses come and go with the seasons. Its home at 5 Hawthorne Drive in Frankton has grown into what the team proudly calls Queenstown's largest haircare centre: part working salon, part specialist retailer, and now a fully stocked online store that never closes.
The philosophy hangs on the shop's own tagline — 'beautiful hair needs an expert.' Rather than leaving you to guess your way down an overwhelming aisle, Cutting Edge pairs a professional salon team with shelves carrying more than 20 haircare brands, and staff are on hand to help you choose the right products for your hair. If you'd rather browse from the sofa, the entire range is available to shop online at any hour, seven days a week.
The brand list reads like a roll call of professional haircare: Wella, Olaplex, Moroccanoil, Redken, Pureology, Joico, KMS, Sebastian, System Professional, Loreal, Nioxin, American Crew, Evo, Fudge, Seb Man, WOW and Li Lash, alongside GHD styling tools and Wet Brush brushes. To keep it navigable, everything is organised into three core categories — shampoo and conditioner, styling, and treatment — whether you're after a sulfate-free wash for coloured hair, a texturiser or a bond-building rescue treatment.
New products land regularly, and the current arrivals lean heavily on Wella's Ultimate Color range: a sulfate-free shampoo, a colour-safe conditioner, a shine spray and the Intense Miracle Leave-In Mask in two sizes. Sebastian is similarly well represented, with the Twisted Elastic Curls mask and conditioner, the Dark Oil Smooth and Shine mask, Hydre hydrating shampoo, the Microweb Fiber texturiser, a No Breaker pre-shampoo creme, the classic Potion 9 styling drops and a pair of strong-hold gels. Tool lovers can pick up the GHD Sculpt in white, curl specialists will spot the Clever Curl Hydra-Style Brush, and there's even Li Lash Synergy Mascara for the lashes. Devotees of a favourite line will also find litre sizes, such as Wella's Colour Motion conditioner.
Cutting Edge isn't just a shop — the Frankton site operates as a full hair salon, with a team of stylists introduced on the website and a published salon price list, so you know where you stand before you sit down. Appointments are made through a simple online booking system, which is handy if you're planning a Queenstown trip and want a chair secured before you arrive. The banner out front promises the doors are open seven days a week, which makes squeezing in an appointment around a holiday itinerary considerably easier.
For gift-givers, featured collections of gift cards and hair pack duos take the guesswork out of buying for the fussy friend with great hair. A dedicated sale section runs on the site — recent markdowns have included Wella's Ultimate Color leave-in masks — and it's worth a glance before paying full price for anything. There's also a Hair Tips blog, where the team shares haircare advice for free, so you can do a little homework before you shop.
You'll find Cutting Edge at 5 Hawthorne Drive in Frankton, in the Queenstown Central area, open seven days a week. Between the salon chairs, the 20-plus brand retail floor and the always-on online shop — trading as Hair to go by Cutting Edge — it covers most hair-related needs in a single stop. Bring your hair questions; the experts are expecting them.