On Seaview Road in Paraparaumu, Wild Beauty is a boutique nail, lash and brow salon serving the Kapiti Coast. Nail treatments include BIAB (builder in a bottle) alongside other manicure options, with lash extensions, lash lifts and a range of brow services also available. The salon holds a 5.0 rating on Google.
Wild Beauty sits in a small shop on Seaview Road in Paraparaumu Beach, on the Kapiti Coast. It's a boutique salon with a simple origin story: founder Jamey spent a few years working from home, then decided to expand into a space that could accommodate more clients — and to build a team who loves the beauty industry as much as she does. "From creating amazing nails to sculpting those perfect brows, the feeling of making others feel great is what drives me," she says.
The salon's name and spirit come from a Gary Paulsen quote displayed proudly: "She was beautiful in a way that only wild things can be beautiful." It sets the tone for a place that is polished but relaxed, where the team is as likely to share a laugh — or a dry joke, in Hannah's case — as a flawless set of nails.
Nails are the backbone of the Wild Beauty menu. Alongside standard gel polish, the salon specialises in BIAB — builder in a bottle — a gel-like product applied as an overlay on natural nails or short extensions. It works like gel but dries strong and durable, so you're less likely to chip between sessions. For clients wanting more length there are BIAB extensions, classic acrylic extensions, and soft gel extensions, which the team describes as strong like acrylic without the bulk.
Maintenance is well covered too: backfills for BIAB, soft gel and acrylic sets, redos, safe removals, an IBX strengthening treatment, and nail repairs — one free with an infill. Nail art runs from a couple of accent fingers to French tips and ombré, basic four-finger designs, full-hand art and detailed character work. There are kids' mini manis in normal or gel polish, and a MAN-icure for men.
Pedicures range from an express tidy-up to gel and deluxe versions, kids' mini pedis, and an Ultimate Foot Pamper Package, with callus removal, paraffin wax and toe wax available as add-ons.
"We have your eyes covered" is the promise here. Lash extensions come in classic, hybrid or YY, volume (no mega volume) and specialty styled sets, with infills recommended every two to three weeks — choose from a quick 45-minute power fill, a one-hour fill or a regular top-up. Prefer low maintenance? The premium keratin lash lift comes with a complimentary tint, and brow lamination with tint or stain promises full, fluffy brows locked in place for four to eight weeks.
Brow sculpting means mapping and shaping to a shape that suits you, with the option of traditional tint or the bolder brow stain, which deposits colour on the skin as well as the hair. Lash and brow tints, an eye trio, and facial waxing round things out, Amanda offers cosmetic tattooing for brows, and teeth whitening — consultation, signature and intensive treatments plus refreshes — completes the menu.
The Wild Beauty team is a genuine crew. Laura has been a qualified nail technician since 2003 and moved to the coast from Christchurch eight years ago. Hannah is a lash and brow artist from the Waikato, a self-confessed girly country tomboy who relates to clients from all walks of life. Sera took a leap of faith from another career into nail technology and has fallen in love with it. Shannon, the newest member, spent four years doing nails — self-taught until completing formal training — and offers acrylic, BIAB, manis and pedis, plus what she calls good vibes and a yarn.
Wild Beauty is by appointment only: Monday and Thursday 9am-5pm, Tuesday and Wednesday 10am-8pm for late-night sessions, and Friday and Saturday 9am-3pm, with other hours available by request. Book online via Fresha or get in touch by phone or email; gift cards are available online too. Payment is by eftpos or credit card on the day.
A few house rules keep the diary running smoothly: give at least 24 hours' notice to cancel or reschedule, and note that arriving 15 minutes after your appointment time means it will be cancelled as a no-show. On the plus side, if nails chip or lift within 48 hours of an appointment, repairs are free — a guarantee the team stands behind.