Veronica Jayne is a premium hair salon in the heart of Hokowhitu Village, Palmerston North. Established in 2016 and co-owned by mother-daughter duo Jayne and Aimee, the salon carries on a family legacy inspired by Ray Thorby — father and grandfather — whose passion for perfection, style, elegance and fun still shapes the way the team works today.
The salon is where women come to feel beautiful and cared for. Its senior stylists — colour experts, precision cutters and luxury haircare specialists — guide clients through an effortless, considered experience from consultation through to the last mist of finishing spray, offering everything from bespoke colour and precision cuts to professional makeup for events, weddings or a night out.
Veronica Jayne is also a stockist of industry-renowned haircare, including Kérastase, L'Oréal, Olaplex, Evo Hair, Moroccanoil, Pureology, Three Warriors, GLOWWA and Kaleo. Knowledgeable stylists walk clients through product systems and make personalised recommendations for their hair type, and the boutique extends to professional styling tools, accessories and organic self-tanning.
Everything the salon does is grounded in its values of community, generosity, mastery and confidence — summed up in the whakataukī, 'He tangata, he tangata, he tangata — it's the people, the people, the people.' Visits are designed to help you unwind: you'll be offered a drink on arrival, with books and magazines to browse, and evening appointments come with a late-night menu courtesy of next-door friends The Fat Farmer. To book or change an appointment, call the salon on 06 358 8737.
Veronica Jayne sits in the heart of Hokowhitu Village at 360 Albert Street, and has earned its place as Palmerston North's premium destination for elegant, on-trend hair. Established in 2016 and co-owned by mother-daughter duo Jayne and Aimee, the salon describes itself simply as “where women come to feel beautiful and cared for” — a promise reflected in everything from the welcome at the door to the last mist of finishing spray.
The story behind Veronica Jayne is a family one. Jayne grew the salon into what it is today, and her daughter Aimee has recently stepped up as co-owner to help continue its success. Both trace their standards back to Ray Thorby — their father and grandfather — who inspired their passion for perfection, style, elegance and fun.
That heritage shapes a philosophy summed up in the words that lead the salon's values: he tangata, he tangata, he tangata — it's the people, the people, the people. Four pillars guide the team's daily work: community, with connection and trust at the centre; generosity, from mentoring emerging stylists to supporting local initiatives and charities; mastery, through ongoing education and training; and confidence — the belief that beauty is about more than what's in the mirror.
Veronica Jayne's senior stylists are colour experts, precision cutters and luxury haircare specialists dedicated to creating your dream look. Appointments begin with a considered consultation and flow through to precision cutting, bespoke colour and a polished finish, combining technical mastery with a personal touch so you leave looking and feeling effortlessly confident.
The salon also offers professional makeup services — ideal for events, weddings or a big night out — making it a one-stop destination when there's an occasion on the calendar.
Product knowledge is a signature strength. Veronica Jayne stocks and works with industry-renowned brands including Kérastase, L'Oréal, Olaplex, Evo Hair, Moroccanoil, Pureology, Three Warriors, GLOWWA and Kaleo, helping clients maintain their beautiful results between salon visits. Knowledgeable stylists walk you through the product systems and tailor recommendations to your unique hair type and needs — from Olaplex No.3, the at-home bond builder that repairs and strengthens all hair types, to Kérastase Gloss Absolu Glaze Drops for frizz-free, luminous hair. Three Warriors brings organic, natural, salon-quality self-tanning to the shelves, while Kaleo covers professional styling tools and accessories such as irons, curling tongs and hair dryers.
From the moment you sit down, the salon is designed to help you unwind. Your time in the chair is reserved just for you, and on arrival you'll be offered a drink of your choice. A hand-picked selection of books and magazines is on hand while the stylists work their magic.
Evening appointments come with an extra treat: the salon has partnered with its neighbours at The Fat Farmer to offer a late-night menu, ensuring every detail of your visit is taken care of.
First-time visitors are encouraged to read the salon's booking terms and conditions, which cover everything from where to park to what to do if you're running late or need to reschedule — all part of making sure each client receives the care and attention they deserve.
Veronica Jayne is at 360 Albert Street in Hokowhitu Village, Palmerston North. To book — or change — an appointment, call the salon on 06 358 8737. Whether you're after a precision cut, bespoke colour, event makeup or expert advice on the world's best haircare, this is a salon grounded in care, connection and craft — and, as the owners would say, it's all about the people.