Hairworks Extra in Terrace End is a specialist haircare store and salon business on Main Street, Palmerston North. Alongside its Downtown sister store, it stocks more than forty professional haircare brands — from Olaplex, K18 and GHD to Moroccanoil, L'Oréal, Wella, Redken, Schwarzkopf and De Lorenzo — covering shampoo, conditioner, treatments, styling, electrical tools and home hair colour. The range is organised by hair concern as well as brand, with dedicated collections for curly (Curly Girl Method Approved), fine, dry, damaged and coloured hair, scalp care and swimmers.
The store also carries the tools of the trade — professional hairdressing scissors, GHD electricals, brushes, clips and pins — plus a compact beauty section with waxing, eyelash and brow tint, tanning and skincare. Kids' and men's ranges, travel sizes, litre bottles, bundles and gift packs make it a practical stop for the whole household, and a vegan and cruelty-free collection keeps ethical shopping simple.
An online store at hairworks.co.nz carries the same shelves nationwide, with free shipping on New Zealand orders over $119, and Hairworks Extra online gift vouchers are available for gifting. The wider Hairworks team also operates a salon with a dedicated phone line for bookings and enquiries.
On Main Street in Terrace End, Hairworks Extra has made itself the answer to almost every hair question Palmerston North can throw at it. It is one of two Hairworks Extra stores — the other sits in the city's Downtown — and both feed a busy online shop that sends professional haircare across New Zealand. Walk in and you'll find salon-grade shampoos, conditioners, treatments, styling tools and colour within arm's reach, plus a beauty shelf covering waxing, tinting and tanning. It's the kind of store hairdressers and hair-obsessed households keep on speed dial.
The store's defining feature is the depth of its brand list — more than forty professional names on the shelves and online. Bond-repair pioneers Olaplex and K18 sit alongside GHD styling tools, Moroccanoil, L'Oréal, Wella, Redken, Schwarzkopf, Matrix, Joico, Goldwell, Kerasilk, KMS, Sebastian, De Lorenzo, Pureology, Nioxin, Fanola and Davroe. For salon-trained eyes, that's a who's-who of the professional aisle; for everyone else, it means the product your stylist recommended is probably here, in full size or litre form. New arrivals land regularly — recent additions include 12 Reasons, Hi Lift, Keracolor, Keratin Colour, KOBO and Silver Bullet — alongside a Top Sellers and Trending Now edit for the simply curious.
Rather than asking customers to decode marketing labels, Hairworks Extra groups much of its range by hair concern. There's a dedicated Curly Girl Method Approved collection for curls, waves and coils, plus curated groupings for frizzy hair, fine hair, dry hair, damaged hair, coloured hair and scalp care — with Nioxin leading the scalp-focused shelf. Swimmers get their own section for stripping chlorine, and purple and toning shampoos have a collection of their own for keeping blondes and silvers cool between salon visits.
Home colourists are looked after too, with at-home colour lines and perm accessories, so root touch-ups and off-cycle experiments don't require a trip out of town.
The hardware earns its keep as well. Professional hairdressing scissors — including the Iceman range — sit beside electrical stylers headlined by GHD, while brushes and detanglers like The Wet Brush, sectioning clips and pins from the Premium Pin Company 999 fill out the kit. Styling and finishing products cover gels, creams, sprays and glosses, with litre and large sizes for households that empty bottles quickly.
A compact beauty section adds waxing supplies, eyelash and brow tint, self-tan from St Tropez, and skincare and bodywash from Beauty Pro. For the ethically minded, a vegan and cruelty-free collection keeps the choice simple, and kids' and men's ranges mean one stop covers the whole household.
Value is a quiet theme here. A standing sale collection runs alongside two-for offers, curated bundles, Wella Invigo packs and rotating litre deals such as buy-one-get-one-half-price promotions on Wella SP. Gift shoppers can pick up ready-made gift packs or an online gift voucher, and travel-size minis cover holidays and gym bags. Orders over $119 ship free anywhere in New Zealand — enough of a nudge to stock up on litres rather than pay postage twice.
Behind the retail operation sits the wider Hairworks business, which also runs a salon with its own phone line — worth a call if you want a fresh cut to show off your new products, or advice on which of those forty-odd brands suits your hair best. Between the Terrace End store, the Downtown branch and the webshop, the same shelves are reachable whether you're local or at the other end of the country. For Manawatu shoppers, it's a specialist stop that saves the drive to a bigger city; for everyone else, professional haircare is a courier away.