The Upkeep Co. is a beauty therapy studio at 61 Heartwood Avenue in Ōmokoroa, in the Western Bay of Plenty. It was set up so that beauty treatments are available in Ōmokoroa itself. The menu covers facial and body waxing, dermaplaning, bespoke facials, chemical peels, bio-microneedling, lash and brow treatments, including a lash lift, and spray tans with colour bases for a range of skin tones. Manicures and pedicures with gel colour are also offered, along with semi-permanent makeup such as nano dusting for brows and lip blush.
Each bespoke facial starts with a consultation, and the studio says the treatment is then chosen for the client's skin. A teen facial and an LED light facial are on the menu. Dermaplaning is done every three to six weeks, and the website says it does not make dark or thick hair grow back. Semi-permanent makeup can be refreshed by the studio, including work done by another artist. The website asks clients who have open skin, a severe breakout or an irritation to check with the studio before booking.