The Norsewear factory is at 79 Hovding Street in Norsewood, Central Hawke's Bay. The website says the factory has made socks there since the company moved from Wellington in 1967, using about 50 Italian sock knitting machines. It makes its full range of socks, along with gloves and beanies, on site. Its range includes socks for work, rural and farm use, trades, hiking, running, mountain biking, alpine and everyday wear, along with children's socks and beanies. Factory products are sold online, and the website offers free-shipping and sock-pack discounts, with shipping calculated at checkout. A gift box option is also listed. The website says the company has a fair-go guarantee, and that its senior design and technical team have more than 100 years of sock-making experience between them. Each product is hand-packed and sent directly to the customer.