New Zealand Natural Clothing sells merino possum knitwear, socks and accessories from 75-79 Hovding Street in Norsewood, Tararua, and has been doing so since 2007. The range runs from its own Everyday Possum boot socks and Tasman dual layer jerseys to Norsewear's classic farm and work socks, with free shipping within New Zealand on orders over $100 — and customers rate it 4.7 across 247 Google reviews.
Possum merino is one of New Zealand's signature fabrics: hollow possum fibre blended with fine merino gives warmth without weight and resists pilling better than straight wool. When comparing knitwear, look at the blend ratio and the merino micron count — the finer the micron, the softer against skin. For socks destined for gumboots or the farm bike, terry-looped soles, arch support and reinforced heels matter more than any pattern, and a gentle wash will keep possum blends looking good for years.
Fittingly for a Tararua town founded by Norwegian settlers, Hovding Street turns out to be just the right address for serious warm socks and jerseys.