Sterling.co is a nail salon at 2/15a Sole Avenue in Bell Block, New Plymouth, holding a five-star Google rating from its first review, with an Instagram page listed as its website. A good nail salon is judged less by its polish wall than by its basics: tools sterilised between clients, fresh files and buffers for each seat, and technicians who check the condition of the natural nail before building on it. Gel manicures are the usual pick for a couple of weeks of chip-free wear, but they need proper soak-off removal — peeling them off strips the nail plate and leaves it thin for months. Regulars book their next appointment before leaving, because a trusted suburban technician's calendar fills quickly. Having that salon on your own street in Bell Block is what makes the routine easy, and Sterling.co's first reviewer seems to have found exactly that.