Urban Edge Beauty

About Urban Edge Beauty

Urban Edge Beauty is a boutique, home-based beauty therapy salon nestled in Highlands Park, New Plymouth. Owned and operated by Emily, who brings over two decades of professional beauty industry experience across New Zealand and Melbourne, the salon offers a tranquil, results-driven escape. Clients are welcomed into a warm, private atmosphere where expert technique meets professional-grade cosmeceutical care.

Emily holds international credentials including CIDESCO diplomas in Beauty Therapy and Electrical Epilation. Her special focus centers on advanced facials, precision eyebrow shaping, and hygienic waxing services. Urban Edge Beauty is also the dedicated New Plymouth location for Sparklewhite Teeth Whitening, offering professional smile brightening in addition to custom manicures, pedicures, and Moroccan spray tans.

Committed to genuine skin health, the salon partners with top-tier cosmeceutical and clean beauty brands such as asap skincare, COOLA organic suncare, PONi Cosmetics, PFB Vanish, and Surmanti. From express skin refreshes and high-performance DNA regeneration treatments to meticulous grooming, every service is tailored to deliver visible results without compromising on personal relaxation.

Tailored Beauty Therapy and Skin Health at Urban Edge Beauty in New Plymouth

Tucked away in the quiet suburban setting of Highlands Park, New Plymouth, Urban Edge Beauty offers a personal, boutique approach to professional skin health and aesthetic grooming. Founded and operated by Emily, the home-based salon provides an intimate alternative to busy high-street commercial clinics, delivering one-on-one appointments where clients receive undivided attention and tailored treatments in a completely private environment.

With more than 22 years of hands-on experience in the beauty therapy industry across New Plymouth and Melbourne, Emily brings substantial technical credentials to every appointment. Holding both a CIDESCO International Diploma in Beauty Therapy and a CIDESCO Specialised Diploma in Electrical Epilation, she couples clinical proficiency with a calm, welcoming touch. Her primary clinical passions lie in skin correction, brow styling, and precise waxing, ensuring every treatment is executed with meticulous care and strict hygiene protocols.

Targeted Cosmeceutical Skin Treatments

At the core of Urban Edge Beauty’s offerings is an extensive facial program centered on Australia’s leading cosmeceutical skincare line, asap skincare. Unlike standard spa facials focused solely on relaxation, these treatments emphasize visible results through high concentrations of active ingredients, antioxidants, and gentle clinical peel formulations.

For clients with busy schedules, the asap Express Facial delivers a concentrated cleanse, decongestion, and tone in minimal time. Those seeking comprehensive skin renewal can opt for the 60-minute asap Custom Facial Treatment, which specifically addresses conditions such as dehydration, acne, hyperpigmentation, and sun damage. Advanced solutions include the asap DNA Regeneration Treatment Facial—utilizing Telomere Technology to assist cellular repair—and asap Gym for the Skin, a results-oriented 30-minute peel and serum infusion designed to revitalize the skin without demanding any downtime.

Complete Aesthetic Grooming and Smile Care

Beyond specialized skincare, the salon provides an all-around grooming menu. Urban Edge Beauty is the local New Plymouth home of Sparklewhite Teeth Whitening, performing full one-hour brightening sessions as well as two-week refresh treatments for stubborn staining. Body care is equally well-catered for, featuring Moroccan Tan spray tanning infused with argan oil, aloe vera, and vitamin E to nourish the skin while establishing a natural bronze.

Everyday essentials are managed with equal attention to detail. Waxing services strictly follow zero-double-dipping hygiene protocols with high-grade waxes. Nail care ranges from quick file-and-polish visits to indulgent Deluxe Manicures and Pedicures complete with massage and exfoliation, alongside gel polish and custom nail art. Whether visiting for a complete skin overhaul or a simple brow shape, Urban Edge Beauty combines salon-grade performance with the comfort of a boutique neighborhood setting.

Signature items

• asap Custom Facial Treatment
• Sparklewhite Teeth Whitening
• asap Gym for the Skin
• asap DNA Regeneration Facial
• Moroccan Tan Full Body
• Deluxe Pedicure

Menu

Makeup

• Special Occasion Makeup — Professional cosmetic application tailored for events, functions, and celebrations.

Waxing

• Lip Wax — Quick and gentle hair removal for the upper lip area.
• Chin Wax — Precise hair removal for the chin area.
• Lip & Chin Wax — Combined hair removal for upper lip and chin.
• Brazilian (Maintain) — Maintenance Brazilian waxing scheduled within 6 weeks of last treatment.
• Brazilian (First Time) — First-time Brazilian wax or maintenance booked after more than 6 weeks.
• Extended Bikini Wax — Extended bikini line waxing for higher coverage grooming.
• Bikini Wax — Classic bikini line tidy using strict hygiene and high-quality wax.
• Full Leg Wax — Complete leg hair removal from thighs to ankles.
• 1/2 Leg Wax — Thorough waxing for the lower half of the legs.
• Thigh Wax — Waxing treatment dedicated to the upper leg and thigh area.
• Underarm Wax — Clean, thorough underarm hair removal.
• Full Arm Wax — Full-length arm waxing for smooth arms from shoulder to wrist.
• Lower Arm Wax — Forearm hair removal leaving skin smooth.
• Chest Wax — Chest waxing service tailored for smooth, neat results.
• Back Wax — Complete back wax ensuring thorough coverage and clean lines.

Facials

• Skin Consultation — Thorough skin analysis to discuss concerns and create a tailored home and salon plan.
• asap Express Facial — Intense cleansing mini facial designed to decongest, cleanse, and tone busy skin.
• asap Custom Facial Treatment — Relaxing one-hour facial customised with active ingredients to target your skin concerns.
• asap DNA Regeneration Treatment Facial — Anti-ageing treatment using Telomere Technology to assist cellular DNA repair.
• asap Gym for the Skin — 30-minute workout combining an asap peel and clinical grade serums with zero downtime.
• asap Skin Peel — Non-invasive peel targeting fine lines, irregular texture, acne, and pigmentation.

Hands & Feet

• Add Gel Polish to Mani/Pedi — Addition of long-lasting gel polish to any manicure or pedicure service.
• Gel Polish Soak Off — Gentle, damage-free removal of existing gel polish.
• Gel Polish Soak Off with Reapplication — Removal of existing gel followed by nail prep, cuticle tidy, and fresh gel application.
• Gel Polish Nail Art — Custom nail art addition per nail including glitters and detailed designs.
• File & Polish – Fingers — Quick nail shape, tidy, and classic nail polish application for hands.
• File & Polish – Toes — Quick toenail trim, file, and classic polish application.
• Mini Manicure — Trim, file to shape, cuticle grooming, buff, and fresh polish.
• Mini Pedicure — Foot soak, nail trim and shape, cuticle work, and professional polish.
• Deluxe Manicure — Hand exfoliation, nail shaping, cuticle care, hand and arm massage, and polish.
• Deluxe Pedicure — Soak, foot exfoliation, nail tidy, heel buff, relaxing foot massage, and polish.
• French Polish Add-on — Classic white-tip French finish added to a manicure or pedicure.

Spray Tanning

• Full Body Spray Tan — Enriched with argan oil, aloe vera, and vitamin E for a natural bronze glow.
• Half Body Spray Tan — Targeted Moroccan spray tan applied from the waist up or waist down.

Eye Treatments

• Brow Tint and Shape — Complete eyebrow definition combining customized tinting and precise shaping.
• Brow Tint — Eyebrow tinting to enhance natural brow color and definition.
• Eyebrow Shape — Precise shaping to tidy and contour natural brows.
• Eyelash Tint — Lash tinting treatment for darker, fuller-looking natural lashes.
• Eyelash Tint, Brow Tint & Brow Shape — Complete eye grooming trio including lash tint, brow tint, and shaping.

Skincare & Body Products

• asap Clear Complexion Pack — Targeted cosmeceutical skincare kit designed to clear and balance breakout-prone skin.
• asap Starter Pack — Essential introductory skincare collection featuring core active asap formulations.
• asap Deluxe Facial Cloth — Ultra-soft facial cloth designed for gentle cleansing and exfoliation.
• asap Gentle Eye Make-up Remover — Soothing makeup remover formulated specifically for delicate eye areas.
• PFB Vanish Roll-On Gel — Targeted roll-on treatment formulated to soothe razor burn and relieve ingrown hairs.

Sparklewhite Teeth Whitening

• Full 1 Hour Teeth Whitening Session — Comprehensive 1-hour whitening session for new clients or returns over 12 months.
• 2nd Session Teeth Whitening — Repeat session within 2 weeks to eliminate deeper, more stubborn stains.
• Teeth Whitening Refresh — Maintenance treatment for returning teeth whitening clients within 12 months.

Frequently asked questions

Where is Urban Edge Beauty located?

The salon is a private, home-based clinic located at 5a Puketotara Street in Highlands Park, New Plymouth.

Do I need a skin consultation before booking advanced peels?

Yes, a 20-30 minute skin consultation is required prior to Specialized Skin Treatments, peels, or Gym for the Skin to analyze your skin and prescribe proper prep like asap Radiance Serum. The consultation cost is redeemable against products or treatments within 4 weeks.

What teeth whitening services are available?

Urban Edge Beauty is the New Plymouth provider for Sparklewhite Teeth Whitening, offering full 1-hour sessions for new clients, repeat sessions within 2 weeks for stubborn stains, and 12-month refresh treatments.

What hygiene standards are practiced during waxing?

Urban Edge Beauty adheres to strict hygiene standards, utilizing high-quality wax and strictly enforcing a policy of never re-dipping spatulas.

Can I purchase gift vouchers?

Yes, gift vouchers are available directly in the salon or can be purchased online through the website to be emailed to you or the recipient.

What payment options are accepted?

Urban Edge Beauty accepts Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, Union Pay, and Afterpay (available both in-store and online).

Tips

• {"body":"Book a skin consultation at least two weeks before planned chemical peels, as treatments typically require prepping your skin with asap Radiance Serum.","title":"Prep Before Peels"}
• {"body":"Afterpay is accepted for both in-salon services and online retail orders, allowing you to split costs over four fortnightly payments.","title":"Spread Costs with Afterpay"}
• {"body":"If you have stubborn staining, book your second Sparklewhite teeth whitening session within two weeks of your initial visit to access discounted pricing.","title":"Book Whitening Follow-Ups Promptly"}

Good to know

• {"payments":"Visa, Mastercard, Amex, Apple Pay, Google Pay, Shop Pay, Union Pay, Afterpay"}