The Beauty Lounge

beauty salon — Vogeltown · New Plymouth

About The Beauty Lounge

The Beauty Lounge is a boutique beauty therapy clinic in Shop 2, 30 Hori Street, inside the Countdown Supermarket Complex in Vogeltown, New Plymouth. Owner Sinead Goodwin, an internationally qualified beauty therapist with 14 years of experience, offers the full sweep of beauty services: eyebrow tinting, waxing, sculpting, laminating and microblading; relaxation and microdermabrasion facials; massage; spray tanning; manicures and pedicures; Shellac nails; and body and face waxing.

Brows are the clear specialty. The Eyes menu runs from a simple tint or wax-and-shape to Brow Sculpt — brows measured, outlined, tinted and waxed, finished with powder or lamination styling wax — and Brow Lamination using elleeplex technology to strengthen the hair while creating a brushed-up, feathery look. Microblading (feathering) is available after a short consultation to confirm suitability, with yearly touch-ups for existing clients.

Beyond brows, clients can book 30- or 45-minute facials, deep-exfoliating microdermabrasion with HydroJelly mask and Esthemax peel add-ons, the Korean BB Glow 'glass skin' treatment, Swedish relaxation massage, Shellac and Luxe manicures and pedicures, a full waxing menu from upper lip to Brazilian, and St Tropez full-body spray tans. Online booking, gift vouchers in any amount, and late-night appointments on Tuesdays and Thursdays make visiting straightforward.

The Beauty Lounge, Vogeltown: Brow Specialists and Full-Service Beauty Therapy in New Plymouth

The Beauty Lounge is a boutique beauty therapy clinic in Shop 2, 30 Hori Street, inside the Countdown Supermarket Complex in Vogeltown, New Plymouth. It is a one-therapist studio run by owner Sinead Goodwin, which means regulars book in with the same pair of hands every visit — a big part of the salon's appeal.

Sinead is an internationally qualified beauty therapist with 14 years of experience across virtually every corner of the trade: waxing, tinting, spray tanning, massage, facials, microdermabrasion, manicures, pedicures and Shellac nails. But if there is one word that follows her name around town, it is eyebrows. The salon describes itself as specialising in brows, and the treatment list backs that up in detail.

Brows, done properly

The brow menu runs from a straightforward tint or wax-and-shape to more involved treatments. Brow Sculpt is the signature shaping appointment: brows are measured, outlined, tinted and waxed, then finished with powder or a lamination styling wax where needed. Brow Lamination uses a perm solution to semi-permanently straighten the brow hairs into a uniform, brushed-up shape, and now includes elleeplex technology to strengthen the hair as part of the same service. The Eye Combo bundles a brow shape, brow tint and lash tint into a single half-hour visit.

For something longer lasting, Sinead offers eyebrow microblading, also called feathering. Every new client starts with a short consultation to confirm they are a suitable candidate before any treatment session is booked — the consultation fee is redeemable against a microblading booking, though 24 hours' notice is required if plans change. Existing clients can return for a yearly touch-up to keep their brows crisp.

Beyond the brows

The rest of the menu is genuinely full-service. Facials range from quick 30-minute refreshers to a 45-minute microdermabrasion treatment that buffs away the dull surface layer of skin. Add-ons let you build the treatment up: an algae-rich HydroJelly mask, an Esthemax acid peel for fine lines, acne and pigmentation, or a BB Glow lip booster. The headline facial is the BB Glow, or Korean Glass Skin, treatment — a South Korean technique that microneedles a tinted, peptide-rich serum into the skin for an immediate, filtered-looking glow.

Swedish relaxation massage covers the back, neck and shoulders, and pairs neatly with a facial in the salon's hour-long combo. Nails are equally thorough, from Shellac manicures and pedicures to Luxe versions with soaks, scrubs, cuticle work, heel work and massage. The waxing menu stretches from upper lip and chin to full legs and Brazilians, with a dedicated first-timer's Brazilian option, and St Tropez full-body spray tans round things out.

Booking a visit

Because everything is done by a single therapist, appointments are one-on-one and the pace is unhurried. Regulars tend to lock in standing brow appointments, while newcomers often start small — a shape and tint or a Shellac pedicure — before exploring the bigger treatments.

The salon takes bookings online around the clock through Timely, by phone on 027 434 5821, or through the contact form on its website, and gift vouchers are available in any amount. Opening hours run Monday to Friday with late nights on Tuesdays and Thursdays until 7pm, and Saturday mornings until 1pm; the salon is closed on Sundays. Updates and recent work appear on the salon's Facebook and Instagram pages.

Signature items

  • Eyebrow Microblading
  • Brow Sculpt
  • Brow Lamination
  • BB Glow Glass Skin Facial
  • Microdermabrasion Facial
  • Luxe Pedicure

Menu

Waxing

  • Bikini Wax — Classic bikini-line wax in a 15-minute appointment
  • Extended Bikini — Bikini waxing taken slightly further at the sides
  • Regular Brazilian — Full Brazilian waxing in a 30-minute appointment
  • First Time Brazilian — Longer, unhurried first Brazilian appointment for new clients
  • Underarm Wax — Quick underarm waxing appointment
  • Half Arm Wax — Half-arm waxing appointment
  • Full Arm Wax — Complete arm waxing in a 30-minute appointment
  • Half Leg Wax — Half-leg waxing appointment
  • Full Leg Wax — Full leg waxing in a 45-minute appointment
  • Upper Lip Wax — Quick upper lip wax
  • Sides of Face — Waxing along the sides of the face
  • Chin Wax — Quick chin waxing appointment
  • Upperlip + Chin Wax — Combined upper lip and chin wax in one visit

Facials

  • 30 Minute Facial — Compact, refreshed-skin facial treatment
  • 45 Minute Facial — Longer facial with more time for cleansing and care
  • Microdermabrasion Facial — Deep exfoliation buffs away the dull surface layer to reveal fresh skin
  • 30 Minute Facial + 30 Minute Massage — Facial paired with a half-hour relaxation massage
  • Add On HydroJelly Mask — Algae-rich peel-off mask with actives and electrolyte technology
  • Microdermabrasion + HydroJelly Mask — Microdermabrasion finished with a customised HydroJelly mask
  • Esthemax Peel Treatment — Glycolic, citric, salicylic and lactic acid peel for ageing, acne and pigmentation, with no downtime
  • BB Glow/Korean Glass Skin Facial — Microneedled tinted peptide serum for an instant glowy, filtered, even-toned finish
  • BB Glow Lip Booster — Lip microneedling with scrub and nourishing oils for soft, smooth, even lips

Massage

  • 30 Minute Relaxation Massage — Swedish relaxation massage of back, neck and shoulders
  • 30 Minute Facial + 30 Minute Massage — Half an hour of facial care with a half-hour relaxation massage

Tanning

  • Full Body Spraytan — St Tropez full-body spray tan

Eyes & Brows

  • Brow Tint — Deepens and defines natural brow colour
  • Lash Tint — Darkens the lashes for definition without mascara
  • Brow Shape — Eyebrow waxing and shaping
  • Eye Combo — Brow shape, brow tint and lash tint in one half-hour visit
  • Brow Sculpt — Measured, outlined shaping with tint, wax and powder or lamination styling wax
  • Brow Shape + Brow Tint — Waxing and shaping paired with a brow tint
  • Brow Lamination — Perm solution straightens brow hairs into a full, brushed-up shape; includes tint and shape, with elleeplex strengthening
  • Brow Microblading/Feathering Consultation — Suitability check before microblading sessions are booked; fee redeemable on booking
  • Eyebrow Microblading Yearly Touch Up — Annual touch-up for existing microblading clients of the salon

Manicures & Pedicures

  • Shellac Nails — Nail tidy, cuticle work and long-wearing Shellac polish, including Shellac removal
  • Shellac Removal Only — Soak-off of Shellac polish with a nail tidy
  • Shellac Toes — Toenail tidy, cuticle work and Shellac polish on the toes
  • Nail Tidy & Polish — Nail shaping, cuticle work and a standard polish
  • Toenail Tidy & Polish — Toenail shaping, cuticle work and standard polish
  • Luxe Manicure + Shellac Polish — Nail soak, tidy, cuticle work, massage and Shellac polish
  • Luxe Manicure + Standard Polish — Soak, tidy, cuticle work, hand massage and standard polish
  • Luxe Pedicure + Shellac Polish — Foot soak & scrub, heel work, massage and Shellac toes
  • Luxe Pedicure + Standard Polish — Foot soak, toenail tidy, heel work, massage and standard polish
  • French Polish Shellac Nails or Toes — Shellac French polish on fingers or toes with tidy and cuticle work
  • Add On French Polish — French polish finish added to a nail service
  • Add On Glitter — A touch of glitter added to your polish
  • Toenail Tidy/Polish + Nail Tidy/Polish — Combined hands and feet tidy and polish appointment

Frequently asked questions

Who does the treatments at The Beauty Lounge?
Owner Sinead Goodwin, an internationally qualified beauty therapist with 14 years of experience, performs the treatments personally. She specialises in eyebrows along with waxing, facials, massage, nails and spray tanning.
Where is the salon located?
Shop 2, 30 Hori Street, in the Countdown Supermarket Complex in Vogeltown, New Plymouth.
Do I need a consultation before microblading?
Yes. New clients book a 15-minute Brow Microblading/Feathering consultation first to confirm they are a suitable candidate. The $20 consultation fee is redeemable when you book the microblading sessions, and 24 hours' notice is required if you need to change the appointment.
Can I book a yearly microblading touch-up as a new client?
No. The yearly touch-up is only for clients who have previously had microblading at The Beauty Lounge. New clients must start with a consultation.
What brow treatments are available besides microblading?
Brow tinting, waxing and shaping, Brow Sculpt with measurements and outline, Brow Lamination with elleeplex technology, and combinations such as the Eye Combo or Brow Shape + Brow Tint.
Are there late-night appointments?
Yes. The salon is open until 7:00pm on Tuesdays and Thursdays.
Can I buy a gift voucher?
Yes, gift vouchers can be purchased on the salon's website in an amount of your choice.

Tips

  • {"body":"The salon is open until 7:00pm on Tuesdays and Thursdays if weekday daytime slots are tricky.","title":"Aim for a late night"}
  • {"body":"Book the 15-minute consultation first — suitability is confirmed before treatment sessions open up, and 24 hours' notice is needed to avoid a fee.","title":"Microblading starts with a consult"}
  • {"body":"The salon suggests adding an Esthemax peel and a HydroJelly mask to microdermabrasion for maximum results.","title":"Build your facial"}
  • {"body":"Saturday hours run 9:00am to 1:00pm, so book early if that is your only free time.","title":"Saturday mornings only"}
  • {"body":"Online booking through Timely is open 24/7, or call 027 434 5821 during opening hours.","title":"Book online any time"}

Good to know

  • {"parking":"Located in the Countdown Supermarket Complex, Vogeltown","payments":"Gift vouchers available in any amount"}