The General Store is a clothing and homeware shop at 14 Memorial Square, Martinborough, selling men's and women's styles from New Zealand and international brands. It is open seven days, and the online shop is open around the clock. The range includes Kowtow and Juliette Hogan pieces, such as the Aria Dress at $799 and the Romi Dress in navy at $449, both as at 2026. New deliveries arrive almost every day, and there is a homeware collection alongside the clothing.
The store says it supports New Zealand design, especially work with a strong focus on sustainability. Its spring collection has prints and fresh colour. We hear an end-of-season sale is on, with up to 50% off selected styles. It is one of two clothing stores within a kilometre, the other being 17BLONDE, 0.1 km away. Our pick in Martinborough for New Zealand and international labels in one place.