17BLONDE is a women's clothing label and boutique in a grand old heritage building in the heart of Martinborough's wine village, at 4 Kitchener Street. The label is its own, made in New Zealand from natural fibres in small runs, and the business describes it as sustainable and ethical. Its linen and natural-style clothing is the core of the range.
The shop also stocks other labels alongside its own, including Meg By Design and Imagine from Australia, the denim label Italian Star, and Superga casual footwear. It carries New Zealand knitwear, accessories, and a homeware selection that is in the same building. The website shows prices in New Zealand dollars with GST included, and the collection can be browsed online as well as in the store.
The store is open seven days a week from 10am to 4.30pm, and it can be reached by phone on 06 306 9069. In Martinborough, The General Store is the only other clothing store listed within a kilometre.