HELL Pizza's Petone store sits at 340 Jackson Street in Petone, Wellington — the local branch of a pizza company with stores across New Zealand and into Australia. The brand's name does a lot of the talking: the website greets visitors with 'What the HELL?' and the footer copyright reads 'The Depths LP', but the proposition itself is simple — pizza you can order online, through the company's apps, over the phone, or via third-party delivery services.
The page for this branch is essentially an ordering gateway. Depending on where you're browsing from, the online ordering system may decline to load, showing a notice that online ordering is not available from your location. When that happens, HELL Pizza points you to its apps on Android and iOS, a phone ordering line on 0800 666 111, and delivery partners UberEats, DoorDash and Delivereasy. The site also suggests a simple fix: if you use a VPN or other internet filtering software, turn it off and try again.
Store-specific details like opening hours and the menu aren't published on this page, so they're not listed here — the store finder at hellpizza.nz is the company's own route to per-store information. Feedback and order problems can be sent to [email protected].
HELL Pizza's Petone store sits at 340 Jackson Street in Petone, Wellington — one link in a chain of pizza stores that runs across New Zealand and into Australia. The brand's name alone tends to get a reaction, and the company happily plays on it: the website greets visitors with 'What the HELL?', and the footer copyright belongs to a company called The Depths LP. Behind the theatrics, though, this is a straightforward proposition: a local pizza shop that takes orders online, through its apps, over the phone, and through third-party delivery services.
This particular page is less a brochure than an ordering gateway. Depending on where you're browsing from, the site may decline to serve its online ordering system, showing a notice that reads: 'Online ordering is not available from your location.' That message can be confusing — it looks like a rejection, but it's really just a geolocation check deciding, rightly or wrongly, that it can't confirm where you are.
The page offers one immediate fix: if you use a VPN or other internet filtering software, try turning it off. Because ordering systems verify your location before they let you browse the menu and check out, anything that masks or reroutes your connection can trip the check. Switching the VPN off and reloading is often all it takes to get through to the ordering screen and, from there, to the Petone store.
If the message persists, the site doesn't leave you stranded. It lists a series of alternative ways to get your order in — arguably the most useful content on the page for a customer in Petone with a pizza craving.
The alternatives fall into three groups. First, the apps: HELL Pizza maintains dedicated apps on Android, via Google Play, and iOS, via the App Store. The apps do the same job as the website's ordering system and aren't affected by the browser-based block.
Second, the phone. The site publishes one number for phone orders: 0800 666 111. It's a national ordering line for the chain rather than a direct line to the Jackson Street store, but it is the number the company gives for ordering by phone.
Third, the delivery apps. UberEats, DoorDash and Delivereasy are all listed as 'other ways to order', so if you already have one of those installed, you can arrange your pizza through it without touching the HELL Pizza website at all.
If none of those suit, the site points to its store finder — separate finders for New Zealand and Australia — where you can pull up the local store's own details. For anyone reading this in Petone, that's the route to the branch's own information.
It's worth being clear about the limits here, because a lot of listings guess at the gaps. This page does not publish the Petone store's opening hours, and it doesn't give a direct phone number or email for the branch — the 0800 number and the [email protected] address serve the whole chain. It doesn't list the menu, either. So rather than inventing hours or dishes that could be wrong by the time you read them, this listing sticks to what the site actually states: the store's identity, its address, and the full set of ordering channels.
What is certain is the essentials. The store is at 340 Jackson Street, Petone, Wellington. It belongs to a pizza company operating across two countries. You can order through the brand's own apps, by phone on 0800 666 111, or through UberEats, DoorDash and Delivereasy. And if the website blocks you, the fix the company itself suggests is simple: switch off the VPN and try again — or use one of the other doors.
If you do hit a genuine problem — a payment that won't go through, an order that goes astray — the site invites feedback at [email protected]. For everyone else, the practical takeaway is that there is more than one way in: pizza from the Jackson Street store is an app tap, a phone call, or a delivery-app search away, whichever route you find easiest.