Goody Goodness is an independent, ethically-minded gift shop and gift box business at 247 Jackson Street in Petone, just ten minutes' drive from Wellington CBD. Its signature Goodness Boxes pair premium artisan products from New Zealand businesses with recyclable, reusable or home compostable packaging — no plastic unless it can be recycled or composted. Three pre-curated boxes (Treat Time, Welcome Home and Chocolate Goodness) sit alongside a build-your-own option, with free nationwide delivery including rural addresses.
The Petone shop itself is a treasure trove of pieces, products and art from creators in the Hutt Valley, Wellington region and beyond — think embroidery, upcycled etched art, lampwork glass beads, ceramics, sublimated prints, kiwiana gifts, magnets, pocket hugs, earrings, chocolate and more. Owner Avelyn Holcroft-Lewer is repeatedly praised in five-star reviews for warm, knowledgeable, above-and-beyond service, including pulling together gift ideas before customers even arrive.
Beyond gifting, the business purchases carbon credits from Ekos NZ to support permanent indigenous forests, teams with charities and social enterprises, stocks products that feed local tamariki, hosts workshops, and offers customised corporate gift boxes with bespoke pricing for orders of five or more. Online ordering is available 24 hours a day, seven days a week.
Goody Goodness occupies a character shop at 247 Jackson Street, right in the heart of Petone and about ten minutes' drive from Wellington's CBD. It is an independent, ethically-minded gift business run by Avelyn Holcroft-Lewer, a self-described gift box creator and director whom reviewers consistently describe as friendly, knowledgeable and impossible to stump for ideas.
The business opened its first physical space in July 2022 — a small unit in the heart of Lower Hutt's High Street. A year later came a move to a lovely character shop in Petone with a great deal more space. Since then, Goody Goodness has evolved into a welcoming hub that showcases a diverse range of pieces, products and art from creators in the Hutt Valley, Wellington region and beyond — all within New Zealand.
At the heart of the business is the Goodness Box: a high quality, reusable box with a magnetic closure, filled with premium products from New Zealand businesses in recyclable, reusable or home compostable packaging. There is no plastic in the gift boxes unless it is recyclable or home compostable — a promise the team takes seriously.
Three pre-curated boxes anchor the range: Treat Time Goodness for those who deserve a little spoiling, Welcome Home Goodness for new homes, and Chocolate Goodness for chocolate lovers. Prefer to choose for yourself? Build a customised goodness box online or in store, filling it with goodies from the shop.
The ethics run deep. Goody Goodness researches and teams up with New Zealand businesses and charities and social enterprises throughout the country, and some of its products even feed local tamariki. It purchases carbon credits from Ekos NZ, supporting the growth and protection of permanent indigenous forests here and overseas. The wider mission is to introduce artisan products to Kiwis while educating and promoting ways to help the environment — a timely goal in a country discarding 15.5 million tonnes of waste each year.
The website only hints at what is inside. The shop showcases many more products and pieces than appear online, with an eclectic, complementary mix chosen so you discover something different from the norm. Among the featured creators: Ashley Rossiter's ACRCreative embroidery, from hoops to shirts, shoes, bags, bookmarks, keyrings and pendants; Ngaire Kearney's Burnt Offerings, one-off pieces etched into glass, mirror and stone or burned onto wood, often native birds; Wairarapa mother-and-daughter duo Collective Concepts Art; Philippa Hopkins' GlaesDesign lampwork beads, formed over a gas torch at up to 1,600 degrees Celsius; Sarah McAlpine's sublimated art from Rotorua; and Teresa Taylor's teresamaree.clay ceramics.
Between the art you'll find magnets, pocket hugs, earrings, kiwiana gifts, chocolate and hot chocolate, and The Goodness Weekly Planner. Reviewers regularly admit to leaving with gifts for others — and a few things for themselves.
What customers mention most is the service. One shopper needed a special kiwiana gift for an overseas guest; after a quick email, Avelyn had ideas pulled together before she arrived. Others describe ordering boxes from across the Tasman, personalised boxes for clients, and a store with "a really cool vibe and heart".
Businesses are catered for too, with Christmas corporate gift box information available and customised pricing for orders of five or more boxes. The shop also hosts creative workshops, with upcoming dates listed online, and has served as a drop-off point for the Love Grace Handbag Appeal.
Practicalities are simple: online ordering runs 24/7, and gift boxes are delivered nationwide for free, including rural addresses, with a $79.95 minimum spend. Orders without a gift box start at $69.95. Many products suit gluten free, dairy free and vegan recipients, and the team will adapt a box if you let them know your recipient's needs. The shop opens Monday to Saturday from 10am, and from 11am to 2.30pm on Sundays. Whether it's a housewarming, a birthday, a corporate thank-you or a just-because treat, Goody Goodness makes gifting feel good — for the giver, the receiver and the planet.