Gift Joy New Zealand is an online gift box business based at 233A Riverside Drive in Waterloo, Lower Hutt. It was started by a young New Zealand founder who wanted gifting to feel joyful rather than stressful. The boxes are curated from local artisans and trusted brands, and they are delivered across New Zealand. Examples on the website include the Orange Luxe box, with dark chocolate, Kerikeri mandarin, Manuka honey and mini orange chocolates, and the Green Pastures box, with hazelnut milk chocolate, coconut milk chocolates and native multifloral honey. The Golden Coast Indulgence pairs West Coast buttermilk caramelised white chocolate with Manuka honey. Designer mugs come in four colours and two sizes.
Businesses can order branded boxes in bulk to impress clients or reward teams, and individuals can design a gift box with hand-picked items for the recipient. Customers quoted on the website praise the neat packaging, the chocolates arriving unmelted and the fast delivery, including one order placed from overseas for Mother's Day. One customer said the box could be reused as a gift box.