Gluten Free Heaven, run by Gluten Free 4U NZ Ltd, is a dedicated gluten-free bakery and shop on Nelson Street in Petone. Everything baked here is gluten free, and the bakehouse makes its own food fresh each week, so the shelves are never filled with packaged stock alone. It serves coeliac customers and people who are gluten intolerant, and it also suits anyone who avoids dairy-free or vegan food, since the tags for this place include vegan and allergen-free options.
The range is built around eight pie flavours, baked fresh in the Petone bakehouse. Quiches, slices, cookies and cakes are baked on site too. The products carry Crossed Grain certification, which is a coeliac certification, so someone who must avoid gluten can buy with more confidence than from a bakery that only offers gluten-free options on a side menu.
Gluten Free 4U also runs an online store that stocks a wide range of gluten-free brands. The in-house baked food reaches customers three ways: through the online store, at the bakery door, and through stockists. The shop at 44 Nelson Street carries the full range of what is sold online, so a visit in person lets you see and choose what you need before you buy.
Opening hours are 8am to 2:30pm on Tuesday, Wednesday, Thursday and Friday, and 8am to 1:30pm on Saturday. The bakery is closed on Sundays and Mondays. Because the bakery sells out of its fresh bake, arriving earlier in the day gives the best choice.
Our pick in Petone for a dependable gluten-free pie, quiche or cake to take home.
For coeliacs and anyone avoiding gluten, finding a genuinely dedicated gluten-free source — not just a shelf of substitutes in a regular supermarket — can be the difference between limited options and real variety. Gluten Free 4U, based in Petone, Wellington, describes itself as "heaven to coeliacs and gluten intolerant people" as a dedicated gluten-free establishment, combining an online store with its own on-site bakehouse.
What sets Gluten Free 4U apart from a straightforward gluten-free retailer is that it bakes a large part of its own range in its Petone bakehouse. The in-house selection includes 8 pie flavours, quiches, slices, cookies, cakes, and bread, all made to be gluten free from the ground up rather than adapted from a standard recipe. These items are available three ways: through the online store, through bakery door sales at the Petone shop, or through the business's stockists — giving customers flexibility in how they get their hands on the fresh-baked range.
Beyond its own baking, Gluten Free 4U runs a broad online store organised into categories covering baking supplies, biscuits, cookies and slices, breads, breakfast cereals and pancakes, cakes and desserts, pasta, pizza, rice, noodles and sauces, pies, quiches and savouries, protein bars and health foods, snacks, and sweets and confectionery, along with a dedicated bulk-buy section and a Crossed Grain Certified collection for products with coeliac certification.
The store also lets customers filter by specific dietary needs beyond gluten, including dairy free, egg free, nut free, sugar free, soy free, vegan, keto and no-onion-no-garlic options — useful for anyone managing more than one dietary restriction alongside coeliac disease or gluten intolerance.
Alongside its own Gluten Free 4U label, the shop stocks a range of established gluten-free brands, including Bakels, Ceres, Eskal, Fogdog, Jon Jon, Leda, Massel, Nothing Naughty, Orgran, Schar, Yum Earth and Buontempo — giving shoppers a mix of pantry staples, treats, and specialty items from well-known gluten-free producers alongside the bakery's own fresh goods.
Everything sold online is also available in person at the Gluten Free 4U bakery and shop at 44 Nelson Street, Petone. The shop is open Tuesday to Friday from 8:00am to 2:30pm and Saturday from 8:00am to 1:30pm, and is closed on Sundays, Mondays and public holidays — worth noting if you're planning a visit around the fresh-baked pies and quiches, which are best picked up during opening hours directly from the bakehouse.
Gluten Free 4U can be reached on 0800 458 836 (0800 GLUTEN), and also maintains a presence on Facebook. Whether shopping online for delivery or visiting the Petone shop directly, the business positions itself around one focus: making gluten-free eating feel less limited, with fresh-baked options at the centre of the range.