Gluten Free 4u NZ Ltd (Gluten Free Heaven)
bakery — Petone · Lower Hutt
About Gluten Free 4u NZ Ltd (Gluten Free Heaven)
Gluten Free 4U is a dedicated gluten-free bakery and shop based in Petone, Wellington, serving coeliacs and gluten-intolerant customers. Alongside an online store stocking a wide range of gluten-free brands, the business bakes its own gluten-free food fresh in its Petone bakehouse, including 8 pie flavours, quiches, slices, cookies, cakes and more.
The in-house baked range is available three ways: through the online store, via bakery door sales, or through the business's stockists. The bricks-and-mortar bakery and shop at 44 Nelson Street, Petone, carries the full range of what's sold online, both the fresh products baked on-site and the other gluten-free and allergen-free products the business sources.
The online store is organised around categories including baking supplies, biscuits and cookies, breads, breakfast items, cakes and desserts, pies, quiches and savouries, pasta, pizza and sauces, protein bars and health foods, snacks, and sweets, along with Crossed Grain Certified products for coeliac customers. Products are also filterable by allergen, covering dairy free, egg free, nut free, sugar free, soy free, vegan, keto and no-onion-no-garlic options. Brands stocked include Bakels, Ceres, Eskal, Fogdog, Jon Jon, Leda, Massel, Nothing Naughty, Orgran, Schar, Yum Earth and Buontempo, alongside the business's own Gluten Free 4U range.
Gluten Free 4U: Petone's Dedicated Gluten-Free Bakery and Shop
For coeliacs and anyone avoiding gluten, finding a genuinely dedicated gluten-free source — not just a shelf of substitutes in a regular supermarket — can be the difference between limited options and real variety. Gluten Free 4U, based in Petone, Wellington, describes itself as "heaven to coeliacs and gluten intolerant people" as a dedicated gluten-free establishment, combining an online store with its own on-site bakehouse.
Baked fresh, not just stocked
What sets Gluten Free 4U apart from a straightforward gluten-free retailer is that it bakes a large part of its own range in its Petone bakehouse. The in-house selection includes 8 pie flavours, quiches, slices, cookies, cakes, and bread, all made to be gluten free from the ground up rather than adapted from a standard recipe. These items are available three ways: through the online store, through bakery door sales at the Petone shop, or through the business's stockists — giving customers flexibility in how they get their hands on the fresh-baked range.
A full online and in-store catalogue
Beyond its own baking, Gluten Free 4U runs a broad online store organised into categories covering baking supplies, biscuits, cookies and slices, breads, breakfast cereals and pancakes, cakes and desserts, pasta, pizza, rice, noodles and sauces, pies, quiches and savouries, protein bars and health foods, snacks, and sweets and confectionery, along with a dedicated bulk-buy section and a Crossed Grain Certified collection for products with coeliac certification.
The store also lets customers filter by specific dietary needs beyond gluten, including dairy free, egg free, nut free, sugar free, soy free, vegan, keto and no-onion-no-garlic options — useful for anyone managing more than one dietary restriction alongside coeliac disease or gluten intolerance.
Brands on the shelf
Alongside its own Gluten Free 4U label, the shop stocks a range of established gluten-free brands, including Bakels, Ceres, Eskal, Fogdog, Jon Jon, Leda, Massel, Nothing Naughty, Orgran, Schar, Yum Earth and Buontempo — giving shoppers a mix of pantry staples, treats, and specialty items from well-known gluten-free producers alongside the bakery's own fresh goods.
Visiting the Petone bakery and shop
Everything sold online is also available in person at the Gluten Free 4U bakery and shop at 44 Nelson Street, Petone. The shop is open Tuesday to Friday from 8:00am to 2:30pm and Saturday from 8:00am to 1:30pm, and is closed on Sundays, Mondays and public holidays — worth noting if you're planning a visit around the fresh-baked pies and quiches, which are best picked up during opening hours directly from the bakehouse.
Getting in touch
Gluten Free 4U can be reached on 0800 458 836 (0800 GLUTEN), and also maintains a presence on Facebook. Whether shopping online for delivery or visiting the Petone shop directly, the business positions itself around one focus: making gluten-free eating feel less limited, with fresh-baked options at the centre of the range.
Signature items
- Gluten Free Pies
- Quiches
- Slices
- Cakes
- Cookies
- Crossed Grain Certified Products
Menu
Breakfast
- Cereals and Pancakes — Gluten free cereals and pancake mixes
Brands Stocked
- Bakels, Ceres, Eskal, Fogdog — Gluten free brands carried in-store and online
- Jon Jon, Leda, Massel, Nothing Naughty — Gluten free brands carried in-store and online
- Orgran, Schar, Yum Earth, Buontempo — Gluten free brands carried in-store and online
Baking Supplies
- Baking Supplies Range — Gluten free flours and baking ingredients
In-House Bakery
- Gluten Free Pies — 8 in-house baked pie flavours
- Quiches — In-house baked gluten free quiches
- Slices — In-house baked gluten free slices
- Cookies — In-house baked gluten free cookies
- Cakes — In-house baked gluten free cakes
- Bread — Gluten free bread
Cakes & Desserts
- Cakes & Desserts Range — Gluten free cakes and dessert items
Heat And Eat Meals
- Frozen Heat and Eat Meals — Gluten free ready meals for heating and eating
Snacks And Confectionery
- Snacks Range — Gluten free snack foods
- Sweets & Confectionery Range — Gluten free sweets and confectionery
Pies, Quiches & Savouries
- Pies, Quiches & Savouries Range — Savoury gluten free pies, quiches and related items
Pasta, Pizza, Rice, Noodles & Sauces
- Pasta, Pizza, Rice, Noodles & Sauces Range — Gluten free pasta, pizza bases, rice, noodles and sauces
Protein Bars, Health Foods And Drinks
- Protein & Health Food Range — Protein bars, health foods and electrolyte drinks, curated for the gluten free diet
Frequently asked questions
- Where is the Gluten Free 4U bakery and shop located?
- The bakery and shop is at 44 Nelson Street, Petone, Wellington.
- What are the opening hours for the Petone shop?
- Tuesday to Friday 8:00am to 2:30pm, and Saturday 8:00am to 1:30pm. The shop is closed Sunday, Monday and public holidays.
- Is everything at Gluten Free 4U gluten free?
- Yes, it's a dedicated gluten-free establishment, both the products baked in-house and the other brands stocked online and in-store.
- Do you bake your own products or just sell other brands?
- Both. Gluten Free 4U bakes its own range, including 8 pie flavours, quiches, slices, cookies and cakes, in its Petone bakehouse, and also sells a wide range of other gluten-free brands.
- Can I buy your in-house baked products anywhere other than the shop?
- Yes, the in-house baked range is available online, through bakery door sales at the Petone shop, and through the business's stockists.
- Do you cater for other allergies besides gluten, like dairy or nuts?
- Yes, the online store lets you filter by dairy free, egg free, nut free, sugar free, soy free, vegan, keto and no-onion-no-garlic, alongside the gluten-free range.
- What brands does Gluten Free 4U stock?
- Alongside its own Gluten Free 4U range, the shop stocks Bakels, Ceres, Eskal, Fogdog, Jon Jon, Leda, Massel, Nothing Naughty, Orgran, Schar, Yum Earth and Buontempo.
Tips
- {"body":"The Petone shop is only open Tuesday to Friday 8am-2:30pm and Saturday 8am-1:30pm, so plan your visit for fresh-baked pies, quiches and slices.","title":"Visit during shop hours for fresh bakery items"}
- {"body":"Beyond gluten free, the online store can be filtered by dairy free, nut free, egg free, sugar free, soy free, vegan and keto.","title":"Check the allergen filters if you have more than one restriction"}
- {"body":"The Crossed Grain Certified collection highlights products certified for coeliac customers specifically.","title":"Look for the Crossed Grain Certified range if certification matters to you"}
- {"body":"The in-house baked range is also available through the business's stockists, not just the Petone shop and online store.","title":"Can't get to Petone? Check their stockists"}
Good to know
- {"dietary":"Dedicated gluten free establishment; also filterable by dairy free, egg free, nut free, sugar free, soy free, vegan, keto and no-onion-no-garlic","payments":"American Express, Apple Pay, Bancontact, Google Pay, iDEAL, Wero, Mastercard, Shop Pay, Union Pay and Visa accepted online"}