Pet Reflections is a family-owned pet cremation service at 151 Ormond Road in Whataupoko, Gisborne. It uses water cremation, also called alkaline hydrolysis, for dogs, cats and other pets, rather than flame cremation. The business says this needs much less energy and produces no greenhouse gases, and it returns the water solution to the land as fertiliser. It is run by James Hughes-Lock and Kirstie Lovell. The website says it is available by phone at any time of day or night, and offers an online tribute page where owners can share photos and stories of their pets. The service is returned to owners as quickly as possible, so they do not have to travel out of town for cremation.
Customers say the staff were kind and caring, and that their pet was handled with respect. One owner was given an urn they described as beautiful, and a card with their pet's paw prints. Another says the team gave clear information and comfort at a painful time. Reviewers mention kindness and care most often. The nearby listings in Open Locally's figures are pet groomers, which offer different services.