CMF Running is an endurance coaching business based at Dairy Flat, Rodney, north of Auckland. It offers personalised one-to-one run coaching for runners and athletes, with clients across New Zealand, Australia and beyond. Each training plan is tailored to fit a person's life and work schedule, and the coaches also take on the wider preparation, including weight work and nutrition.
The business has a female-specific training approach, which its website says was built with women runners in mind. Members receive discounts on races, merchandise and nutrition, along with race and route reviews. Runners who have trained with CMF describe going from novices to half marathons, preparing for a 50k ultra, and training for a 100-kilometre goal. They say the coaches respond promptly, make them feel like the only client, and offer a supportive group that is good for motivation.
The coaches named on the website include Chris, Charlotte, Emma and Kirrilly. Clients who want a coach who checks in and adjusts the plan as they go are the ones the website describes as its best fit.