Exit Surf, "The Surfers Store," is a New Zealand surf shop stocking surfboards, wetsuits, clothing and hardware from a wide range of surf brands. The store's own branding references 40 years in business, reflecting a long-standing presence in New Zealand's surf retail scene.
The surfboard range spans shortboards, fish, mini mals/funboards, mid lengths, longboards, beginner/learner boards, kids/grom boards, softboards, stand up paddle boards and bodyboards, from brands including Aloha, CJ Nelson, Elemnt, Go Softboards, JS Industries, Harley Ingleby, Kai Sallas, McCoy, Magic Carpet, Mick Fanning Softboards, Ocean & Earth, Skindog, Thunderbolt and Torq, alongside Exit Surf's own house-brand boards. For anyone after a more affordable way in, the store also carries a Preloved section of secondhand surfboards.
Beyond boards, Exit Surf stocks wetsuits for men, women and youth, along with clothing, sunglasses, and a full range of hardware — fins, leashes, board covers, deck grips, wax, and resin/repair kits — plus accessories like surf hats, ear plugs, sunscreen and helmets. The store also offers a Rental/Hire service, gift cards, and a dedicated Sale section.
Exit Surf calls itself "The Surfers Store," and the range on offer backs that up — surfboards, wetsuits, clothing and hardware spanning beginner gear through to boards built for experienced surfers, all under one roof. The store's own branding points to 40 years in the surf business, a long run that shows in just how deep the catalogue goes.
A store doesn't stay in the surf trade for four decades without earning the trust of its local surfing community, and Exit Surf's product range reflects that experience — a catalogue built not just around what's popular right now, but around genuinely covering every type of board and every stage of a surfer's journey, from a first foam board through to a performance shortboard.
The surfboard range is extensive: shortboards, fish, mini mals and funboards, mid lengths, longboards, beginner and learner boards, and kids/grom-sized boards, plus softboards, stand up paddle boards and bodyboards for anyone riding differently. Brands stocked include Aloha, CJ Nelson, Elemnt, Go Softboards, JS Industries, Harley Ingleby, Kai Sallas, McCoy, Magic Carpet, Mick Fanning Softboards, Ocean & Earth, Skindog, Thunderbolt and Torq, alongside Exit Surf's own house-brand boards. For anyone not ready to commit to a brand-new board, the store also runs a Preloved section stocked with secondhand surfboards.
Wetsuits are broken down by who's wearing them — full suits and spring suits for men, women and youth — so fit and coverage can be matched to the surfer rather than a one-size-fits-all approach. Alongside wetsuits, Exit Surf carries clothing across tees, shirts, hoodies, jackets, boardshorts, pants, footwear, hats and beanies, plus sunglasses from brands including Ritual Vision, Carve and Oakley, letting customers kit themselves out beyond just the water.
For the board itself, Exit Surf stocks fins, leashes, board covers, deck grips and tail pads, wax, and resin and repair kits for when a board takes a hit. On the personal side, there's surf hats, hooded towels and ponchos, ear plugs, sunscreen, and helmets, plus wetsuit boots, gloves and hoods for colder-water sessions. Beyond the water, the store also stocks tie downs and soft racks, key safes and locks, and racks and storage solutions for getting boards to and from the beach safely, along with extras like skateboards, drink bottles, and surf travel guides and books.
Not every visit to Exit Surf ends in a purchase — the store also runs a Rental/Hire service, useful for visitors, beginners testing the waters, or regulars who want to try a different board shape before buying. For gift-giving, Exit Surf offers gift cards alongside a dedicated gift guide, and its Sale section gives budget-conscious customers a place to look first.
Exit Surf can be reached by phone on 03 384 2813, with its full range browsable online across surfboards, wetsuits, clothing and hardware. Whether the goal is a first beginner board, a proper wetsuit for winter sessions, or just a replacement leash before the next swell, Exit Surf's four decades in the trade show in just how comprehensive its range has become.