A New World on Memorial Avenue in Ilam, Christchurch, that the company describes as a family-owned business employing more than 200 local people. Its counters are staffed by butchers, bakers and grocery staff, and the store offers a chance to ask them for help finding what you need. Shoppers say the range is good and that they can usually find what they came for. The meat selection and the wine selection are both mentioned, and the store is described as newly renovated. The fresh produce is praised for its quality, and some shoppers found stock here that other shops did not have. The staff are described as lovely, friendly and helpful. Prices are described as fair on some products. The main warning is the bakery. One shopper bought gingerbread caramel hot cross buns that had no filling, and felt the bakery had been disappointing for some time. Locally, the nearest other supermarket is FreshChoice Fendalton, 0.9 km away, and it has no rating on Open Locally. Our pick in Ilam for a well-stocked weekly shop with friendly staff.