Animates is one of New Zealand's most comprehensive pet supplies retailers, offering products and services for dogs, cats, fish, small pets, reptiles, birds, and chickens. The business operates both physical stores across New Zealand and a full online shop, with multiple delivery options including 2-Hour Delivery (guaranteed), Same Day Delivery, Standard Delivery, Click & Collect, and a Repeat Delivery subscription service that saves customers 20% on eligible recurring orders.
The product range is extensive across every pet category. For dogs and cats, the selection covers food in dry, wet, frozen, and veterinary diet formats, as well as treats, flea and tick treatments, grooming supplies, bedding, toys, travel gear, training aids, feeders, housing, and clothing. A dedicated Health & Wellbeing section covers anxiety, dental care, skin and coat, joint support, and supplements for both dogs and cats. Puppy- and kitten-specific ranges are also available.
For aquarium keepers, Animates stocks live fish alongside full setup equipment including tanks, filtration, heating, lighting, water conditioners, test kits, and decor. The small pet range covers rabbits, guinea pigs, rats, and mice with food, hay, bedding, cages, hutches, and grooming gear. Bird supplies include food, treats, cages and aviaries across small, medium, and large sizes, accessories, and wild bird feeders and food. A dedicated Chicken section covers crumble, pellet, scratch mix, and starter feeds, along with feeders, waterers, and health treatments for backyard poultry keepers.
Alongside retail, Animates offers in-store services through Animates Vetcare (operating under its own brand), professional dog grooming, DIY Dog Wash stations, Puppy Preschool training classes, Cattery boarding for cats, and a Saving Lives Programme supporting pet adoption. The Petpoints loyalty programme rewards purchases, and gift cards are available. Animates also publishes a library of pet care articles covering nutrition, behaviour, training, and adoption across all animal types.