Brumby's Bakery is a specialty bread retailer with roots going back to 1975, when the first store, then known as the 'Old Style Bread Centre,' opened in Ashburton, Victoria, Australia. The brand rebranded as Brumby's in the 1980s to reflect a 'truly Australian' identity, becoming a genuine franchise success story by the early 1990s. The Brumby's system was first introduced to New Zealand in 1995.
In New Zealand, Brumby's operates under Café Coffee & Bakery Systems (NZ) Ltd, offering fresh bread baked from scratch daily using quality ingredients, alongside a range of sweets and hot savoury products. The brand describes its approach as combining raw ingredients with passion and love to create authentic, honest baked goods.
Brumby's also offers catering platters for events, runs seasonal promotions such as a monthly featured loaf, and operates a Rewards programme through its own app. The business operates as a franchise, with locations findable via its Store Locator.
Brumby's Bakery is a specialty bread retailer with a history stretching back to 1975, when the first store, then known as the 'Old Style Bread Centre,' opened in the Victorian suburb of Ashburton, Australia. Over the following decade, the concept expanded into Queensland, and by the 1980s the business rebranded as Brumby's to reflect a 'truly Australian' identity. By the early 1990s, Brumby's had become a genuine franchise success story.
The Brumby's system was first introduced to New Zealand in 1995, and the brand has been baking fresh bread from scratch daily ever since, alongside a range of sweets and hot savoury products. In New Zealand, Brumby's operates under Café Coffee & Bakery Systems (NZ) Ltd.
Brumby's describes its approach as 'moulding the perfect creation born from simple ingredients,' with a stated respect for the history of artisan bakers who came before, paired with a fresh, creative approach. The brand puts a strong emphasis on the word 'homemade' being authentic, positioning itself as bringing raw ingredients to life through daily fresh-baked bread made from scratch, alongside sweets and hot savoury items across its bakery range.
Brumby's regularly promotes news and offers through its website. Recent examples include the launch of catering platters, aimed at events and occasions, and a 'Loaf of the Month' promotion, with the Tiger Loaf featured as the July pick, paired with a free recipe for Lox Salmon on Crunchy Tiger Loaf with purchase. The brand also runs a Rewards programme via its own app.
Brumby's operates as a franchise business in New Zealand, with a dedicated Franchising Opportunities section for those interested in opening their own store. Customers can find their nearest bakery through the Store Locator on the Brumby's website.
Brumby's New Zealand can be contacted at Unit B3, 48 Oakleigh Avenue, Southgate, Takanini, Auckland 2112. The contact phone number is 0800 894 199, and enquiries can also be sent to [email protected], covering nutritional information requests, feedback, or sponsorship enquiries. Brumby's is also active on Facebook and Instagram.
With a heritage dating back to 1975 and an established presence in New Zealand since 1995, Brumby's Bakery continues to position itself around freshly baked bread, sweets, and savoury products made daily, alongside catering options and a growing rewards programme for regular customers.