Beautified Ink is a boutique beauty and skin studio on Lowestoft Street in Balclutha, welcoming clients into Shelly's relaxed home studio. Shelly offers personalised brows, lashes, skin treatments and cosmetic brow tattooing, all designed around one idea: helping you feel confident and at ease in your own skin. If you're not sure what you need, she'll happily suggest the best options based on your skin, lifestyle and schedule — and she also travels throughout South Otago, including mobile make-up work.
Skin is at the heart of what the studio does. Treatments include the IFT Release & Buccal Facial Massage, which boosts circulation and oxygenation, promotes lymphatic drainage, releases muscle tension, softens expression lines and eases jaw and TMJ tension, and Collagen Induction Therapy, a favourite for reducing fine lines and wrinkles, firming the skin, minimising acne scars, refining pores and addressing discolouration. Peel treatments round out the skin menu, each personalised and supported with aftercare guidance.
Beyond skin, Beautified Ink offers head-to-toe enhancements in what Shelly describes as a relaxed, magical setting: brow services, lash extensions, cosmetic tattooing, professional make-up for big days and events, spray tanning, waxing and fast, safe teeth whitening.
The studio also runs small-group Pamper Me workshops — hands-on in-studio sessions covering skincare and youthful-looking skin, massage therapy techniques, and makeup artistry — so you can take professional skills home with you.
Tucked away on Lowestoft Street in Balclutha, Beautified Ink is a boutique beauty and skin studio with a distinctly personal touch. Run by Shelly from her home studio, it's built around a simple philosophy: healthy, glowing skin is the foundation for looking and feeling your absolute best. Clients come from Balclutha and across South Otago for personalised brows, lashes, skin treatments and cosmetic brow tattooing — and for the warm, unhurried experience that comes with them.
If there's one thing that defines Beautified Ink, it's a genuine passion for everything skin. Whatever your concerns, the studio has treatments designed to help you reach your goals, with every session tailored to your skin, lifestyle and schedule.
The standout facial is the IFT Release & Buccal Facial Massage, a deeply therapeutic treatment that boosts circulation and oxygenation, promotes lymphatic drainage, releases muscle tension, softens expression lines, improves skin texture and product absorption, supports emotional release and deep relaxation, enhances facial contouring and eases jaw and TMJ tension. It's as much a reset for the whole face as it is a skincare treatment.
For those seeking transformative results, Collagen Induction Therapy (CIT) is a firm favourite. This treatment works to reduce fine lines and wrinkles, improve skin firmness, promote cell turnover, minimise acne scars, refine pores, reduce discolouration and address hyperpigmentation — all while leaving skin with a healthy, radiant glow. Peel treatments complete the skin menu, and the studio backs both CIT and peels with detailed aftercare guidance so your skin heals well and results last.
Skin is only the beginning. Beautified Ink offers head-to-toe enhancements in a relaxed, magical setting. Cosmetic brow tattooing delivers long-lasting shape for clients chasing the brows they've always dreamed of, while brow and lash services keep your everyday look polished — a fresh set of lashes being a tried-and-true confidence boost.
Special occasions are a speciality too. Shelly is a professional makeup artist, transforming looks for big days and events, and the studio travels throughout South Otago, making it a practical choice for wedding mornings and event prep outside Balclutha. Add spray tanning, waxing and fast, safe, effective teeth whitening, and you can walk out feeling radiant from head to toe.
What truly sets Beautified Ink apart is its series of in-studio Pamper Me workshops — small, hands-on sessions where you learn techniques you can keep using at home.
The Look 10 Years Younger session is a 90-minute experience on managing and maintaining your own skincare, discovering facial massage and buccal techniques to reduce stress lines and lift and tone naturally, and building a personalised daily routine. It's intimate by design, limited to just six participants so everyone gets hands-on guidance.
The Massage Therapy workshop teaches the art of relaxation: applying pressure safely, identifying key pressure points and mastering the flow to recreate professional massage at home — ideal for yourself or as a gift for someone special. Meanwhile, the Makeup Masterclass covers flawless application, insider techniques for long-lasting, camera-ready finishes and personalised product recommendations for weddings, events or everyday wear.
Booking is easy through the studio's online booking page, and if you're not sure which treatment suits you, Shelly invites you to flick her a message — she'll suggest the best options based on your skin, lifestyle and schedule. Whether you're popping in for glowing skin, book-worthy brows or a workshop that leaves you with new skills, Beautified Ink delivers the kind of personalised care that only a small, owner-run studio can. You leave looking beautiful, feeling confident, and knowing exactly how to look after the skin you're in.