Agmax Industries is a New Zealand-owned company at 63B Allens Road in East Tāmaki that makes products for dairy farmers. Its range covers dairy hygiene, including acid and alkali sachets, chlorine, sanitisers and vat cleaners, teat care, including teat sprays and emollients, and animal health, including bloat products and feed supplements. It also sells homecare products such as dishwash powder, laundry powder and worksoap. The company has served the dairy community for 37 years, and it says it started with a single product. Its online Grade Wizard, called Max, asks a few questions about a farm's milk grade and points to the likely cause. Agmax also offers a custom cleaning routine for each farm's shed, based on how that shed is set up. The company says it sells straight from the factory, without middlemen. Customers quoted on the site say its products are reliable and fairly priced, and that its delivery and payment terms suit small farms. For a farmer who has a milk grade problem, the company's own milk quality handbook is a practical place to start.