I Love Takapuna is the visitor guide for Takapuna Beach on Auckland's North Shore, based at Level 2, 15 Huron Street. It promotes events such as Takapuna Winter Lights, and it runs a directory of cafés, restaurants, bars and other businesses. Its categories cover eating and drinking, entertainment, health and beauty, services, shopping and staying. The website describes Takapuna as a beachside destination only 10 minutes from Auckland's CBD, with views across the white sand beach to the Hauraki Gulf and Rangitoto Island.
The guide points visitors to the historic lava trail along the foreshore, paddle boarding and kayaking at the beach, Lake Pupuke, and the Sunday markets. Its directory includes cafés and restaurants serving Mexican, Thai, Italian, Indian, Japanese and Colombian food, as well as bars and a live music venue. The website thanks its Platinum and Gold sponsors.