SmartHair is an independent hair and beauty salon on Commerce Street in Auckland CBD, established in 2010 and close to Britomart, Commercial Bay and Queen Street. The salon offers haircuts, colour and styling for women and men, alongside a genuinely detailed range of hair smoothing and straightening treatments, brow and lash services, and waxing.
SmartHair's signature treatment is Nanoplasty, using the BKT Nano Pro formula — a formaldehyde-free smoothing treatment that reduces frizz, improves shine and keeps hair easier to manage, with a soft, natural-looking finish that lasts for months. Alongside Nanoplasty, the salon offers SmoothFiller for softer smoothing with more natural movement, Japanese Straightening/Rebonding for a stronger, more permanent straight result, Olaplex Treatment for bond repair on weakened or fragile hair, and a Deep Conditioning Treatment for hydration and softness.
Beyond hair, SmartHair runs a beauty menu covering eyebrow threading, henna brows, brow lamination and tinting, lash lifts, and waxing services including Brazilian waxing, all delivered in a calm, professional salon setting. The salon also stocks professional haircare products both in-store and online to help maintain results between visits.
On Commerce Street in Auckland CBD, close to Britomart, Commercial Bay and Queen Street, SmartHair has been operating as an independent hair and beauty salon since 2010. The salon describes its approach as guided by careful consultation, precise technique and results that suit real everyday life — a considered experience rather than a rushed one.
SmartHair's standout offering is Nanoplasty, delivered using the BKT Nano Pro formula. It's a formaldehyde-free smoothing treatment designed to reduce frizz, improve shine and make hair genuinely easier to manage, while keeping a soft, natural-looking finish that lasts for months rather than weeks. It sits alongside SmoothFiller, a softer alternative aimed at clients who want shine and frizz control while keeping more of their hair's natural movement, rather than a fully straightened result.
SmartHair backs its smoothing and straightening menu with a detailed online treatment guide, comparing five options — Nanoplasty, SmoothFiller, Japanese Straightening/Rebonding, Olaplex Treatment and Conditioning Treatment — against a client's hair goals and history. Japanese Straightening/Rebonding is positioned as the strongest, most permanent straightening direction on offer, generally not recommended for highly bleached or seriously damaged hair due to a higher breakage risk. Olaplex Treatment focuses purely on bond repair for weakened, bleached or fragile hair without changing its shape, while a Deep Conditioning Treatment offers a shorter-term hydration boost for dry or dull hair. The salon notes that Nanoplasty may lighten dark artificial colour by around one to two levels, and recommends sending a photo ahead of booking if you're unsure which treatment fits your hair.
Beyond the smoothing treatments, SmartHair covers the fundamentals — women's and men's haircuts, blow waves, colour, foils and styling for everyday wear or special occasions. The salon positions hair design and beauty services as guided by the same core approach: careful consultation and precise technique aimed at wearable, real-life results rather than looks that only work in the salon chair.
SmartHair runs a full beauty menu too, so clients can combine appointments in one visit. Eyebrow threading delivers clean, precise brow shaping, while henna brows add definition and colour for sparse or uneven brows. Brow lamination and tinting create a fuller, brushed-up, polished brow look, and a lash lift offers naturally lifted lashes without needing extensions. Waxing services, including Brazilian waxing, are handled in a discreet, professional salon setting.
SmartHair also stocks professional haircare products, both in-store and through its online shop, so clients can maintain their colour, shine and smoother finish between salon visits rather than losing progress to at-home products that don't match the in-salon treatment.
SmartHair is open Monday to Saturday from 10am to 6pm, closed on Sundays. Its Commerce Street location puts it within easy reach of Britomart, Commercial Bay and Queen Street, making it a convenient stop for anyone working or shopping in the CBD. Appointments can be booked directly online through the salon's booking system.