Salon de Seoul is a premium Korean hair salon located in Takapuna, Auckland, specializing in contemporary Asian styling, precision haircutting, and specialized chemical treatments. Led by Director Nick, who brings over two decades of international hairdressing expertise from prominent styling hubs in Seoul, the studio pairs modern Korean hair trends with tailored techniques designed for each client's unique hair texture and lifestyle.
The salon provides an authentic K-beauty experience on Auckland's North Shore, offering specialized services ranging from Korean digital perms and magic straight permanent rebonding to bespoke balayage coloring and Korean lash lifts. Whether crafting effortless natural waves, restoring manageability to thick hair, or recreating classic K-pop and K-drama looks, the team focuses on healthy hair execution, detailed consultations, and meticulous technique.
Bringing the renowned precision and artistry of Seoul's trendsetting beauty districts to Auckland's North Shore, Salon de Seoul offers an authentic Korean hairdressing experience in Takapuna. From the moment clients arrive, the focus is placed squarely on tailored hair craft, personalized consultations, and modern Asian hair techniques designed to work naturally with hair texture rather than fighting against it.
At the helm of the studio is Director Nick, a seasoned stylist with more than 26 years of hairdressing experience spanning both South Korea and New Zealand. Having served as director of Hair Lounge and senior stylist at Yanglee Hair in Hongdae—one of Seoul’s most creative fashion and music districts—Nick previously worked extensively across television sets, with Korean indie artists, and with well-known entertainers including Kim KiRee, Jang Kiha, Bobby Kim, and Tiger JK. He was also an official hairstyle mentor on Naver and won recognition in the creative colour section of the MILBON Korea Photo Revolution competition. Carrying both Korean and international hairdressing licenses as well as New Zealand HITO certification, Nick combines decades of mastery with ongoing technical innovation.
What sets Salon de Seoul apart is its deep specialization in advanced Korean retexturizing treatments. The salon is widely celebrated for its digital perms, a specialized technique utilizing temperature-controlled heat rods and gentle chemical restructuring to create soft, cascading waves inspired by the Hallyu wave. Unlike traditional cold perms that produce tight coils, digital perms deliver natural, bouncy movement that dries into shape with minimal daily styling effort.
For clients dealing with thick, poofy, or unruly curls, the salon's Korean Magic Straight Perm provides permanent hair rebonding. This treatment smoothes out stubborn texture, dramatically reducing bulk and leaving hair silky, soft, and naturally straight without requiring flat-ironing each morning. The studio is equally renowned for men's perms, tailoring modern Korean textures, curtain bangs, and volume roots with high accuracy to client reference pictures.
Beyond specialized wave and straightening treatments, Salon de Seoul delivers personalized haircutting and custom coloring. Stylists assess face shape, hair density, and growth patterns to create balanced layers that reduce excess weight while preserving movement. Colour services range from seamless gray coverage to bespoke balayage, utilizing gentle Japanese Milbon colour systems that maintain hair integrity while establishing luminous, multi-tonal dimensions.
Rounding out the studio's menu is the authentic Korean Lash Lift, an advanced aesthetic service that gently shapes and curls natural eyelashes to create an open, bright-eyed appearance. With an emphasis on skilled technique, friendly consultations, and authentic Korean salon methods, Salon de Seoul has established itself as a premier destination for modern hair design in Auckland.