ASC Salon is a boutique hair salon on Parnell Road in Auckland, founded in 2016 by husband-and-wife team Stephen and Andrea Cockle. After beginning their careers in Auckland and spending several years in London's fast-paced salon industry, the pair returned home to Aotearoa with a simple vision: a salon where exceptional hairdressing, thoughtful service and genuine relationships with clients come together.
Today ASC is known for precision cutting, modern colour and personalised consultations. Every appointment begins with a thoughtful conversation so stylists can understand your hair, lifestyle and long-term goals, ensuring results that are both beautiful and wearable. The space itself is designed to feel calm and welcoming, with a styling floor downstairs and a relaxed colour lounge upstairs where clients can settle in for longer services.
Education is central to the salon's culture, with an experienced team of stylists and colour specialists continually refining their skills through ongoing training. Sustainability shapes how ASC operates too, working with carefully selected cruelty-free products formulated with consideration for people and the environment. Above all, ASC is about people — home to a loyal community of clients who value the relaxed, professional environment and trust the team with their hair.
Step off Parnell Road and into one of Auckland's most considered boutique salons. ASC Salon was founded in 2016 by husband and wife Stephen and Andrea Cockle, who set out with a simple vision: to create a salon where exceptional hairdressing, thoughtful service and genuine relationships with clients come together. Nearly a decade on, ASC has grown into a trusted Auckland salon with a loyal community of clients who return as much for the relaxed, professional environment as for the results.
Both Stephen and Andrea began their careers in Auckland before spending several years in London's fast-paced salon industry. That experience shaped their approach — technical precision combined with creativity and a strong focus on client care — and they brought it home to Aotearoa when they established the salon in the heart of Parnell.
Every appointment at ASC begins with a thoughtful consultation. The team takes time to understand your hair, your lifestyle and your long-term goals before scissors or a colour brush come out, so results are both beautiful and wearable. That philosophy runs through the whole service menu: precision cutting for women and men, modern ammonia-free colour, balayage and freehand work, and treatments that keep hair healthy between visits.
The space supports the slower pace too. The styling floor sits downstairs, while a relaxed colour lounge upstairs offers a comfortable place to settle in for longer services — clients are encouraged to slow down and enjoy their time in the chair.
Education is central to ASC's culture. Co-founder and Creative Director Stephen Cockle brings a career spanning more than three decades across New Zealand and London, and is as dedicated to growing his team's skills as his own. Around him sits an experienced line-up: Rebekah, a colour expert with over 15 years of experience; Yama, known for meticulous precision in cutting and colouring; Marianne, with more than 25 years of experience and a reputation for intricate hair-up work; and Kane, an original team member renowned for sharp clipper work and bright, bold colour. Will and Bodi are fully qualified stylists trained within the salon — Bodi its newest graduate, currently offering an introductory promotion — while Phoebe and Bella are building their craft as colourist apprentices.
The service menu covers the full spectrum. Cuts and styling range from women's and men's cuts through blow-drys, hair-ups and ball hair. The colour menu — entirely ammonia-free — includes semi and permanent colouring, partial through full-head highlights, balayage and freehand work, colour-to-highlights or balayage conversions, lightening and toning, and colour correction or creative colour, which requires a consultation before booking.
Hair rituals and treatments span express and indulgent options along with Olaplex and K18 services, including K18 pre-colour and post-salon treatments. For those battling frizz or seeking lasting straightness, AGI One smoothing treatments and Nano Pro straightening are available, scaled to hair density. There's also a cut-and-colour promotion with Will and Bodi, available Tuesday to Friday and subject to availability.
Complimentary hospitality is part of the ASC experience. Expect a sweet or savoury treat with a refreshment of your choosing — coffee made from Workshop Espresso's premium single-origin beans, hand-made loose-leaf tea by Noble & Sunday, or Six Barrel Soda added to sparkling water in summer. There's Wi-Fi, iPads and a carefully curated magazine shelf running from i-D and Dazed to Kinfolk and Ark Journal, plus a free consultation with a stylist to discuss cut and colour options before you commit.
Sustainability matters here too. The salon works with carefully selected cruelty-free products formulated with consideration for people and the environment, and runs a refilling initiative to reduce waste.
Appointments can be booked online or by phone, and ASC vouchers make an easy gift. Whether you're after a precise new cut, a considered colour transformation or simply an hour to yourself in a calm corner of Parnell, ASC delivers with quiet confidence.