RECIPE marketing is a HubSpot consultancy based at WOTSO, 9 Huron Street, in Takapuna, on Auckland's North Shore. Its focus is HubSpot training and coaching, inbound strategy and marketing automation for mid-sized businesses. The firm works on what it calls the link between sales, marketing, service and ERP, and says its strategy starts with people, process and platforms. Its services include moving businesses onto HubSpot from other tools such as Salesforce, Pipedrive and Campaign Monitor, building integrations with accounting and ERP systems such as MYOB and SAP, and custom reporting. A large part of the work is coaching the client's own team so they can run HubSpot in-house, rather than relying on the consultancy. The website names clients including James Hardie NZ, a cyber security firm and a business working on food control plans. The team's background spans B2B services, education, real estate, manufacturing and technology. Our pick in Takapuna for a mid-sized business that wants its HubSpot set up and handed over.