Pure Beauty & Spa is a beauty supply store at 239 Queen Street in the heart of Auckland's CBD, holding a 4.3-star Google rating from customers, with details and updates shared through its Facebook page.
A good beauty supply store earns its keep on staff knowledge: matching products to your hair type, skin tone or daily routine, and stocking professional-grade lines you won't find in a supermarket aisle. Regulars know to ask what local stylists and therapists actually use, and to check that stock is genuine, as cosmetics are among the most commonly counterfeited goods around. It also pays to test textures and shades in person rather than buying blind, so a store where you can browse at leisure is worth seeking out.
For anyone working, studying or shopping in the CBD, it makes a convenient stop along Queen Street.