bo. BEAUTY is a boutique brow and cosmetic tattoo studio at 172 Jervois Road in Herne Bay, Auckland, located above Anna Jane Pilates with its front entrance on Ardmore Road. Its purpose is summed up in its own words: we create beautiful brows.
The studio is led by Britney, a master brow artist and educator with more than 10 years as a cosmetic tattooist and a diary that has been fully booked throughout her career. Her training spans New Zealand, Australia and the USA, and in 2020 she was named The Denizen's 'Everyday Hero Favourite Brow Artist'. Her signature #BrowsByBritney style has earned a devoted, cult-like following, including many well-known New Zealand faces.
Alongside her, Ashleigh — an advanced lash and brow artist with over 20 years in beauty — was personally trained by Britney in the same technique and is the studio's dedicated lip tint tattoo specialist with more than five years perfecting that craft. Services range from brow sculpting with regular or hybrid tints, brow lamination and lash lifts to cosmetic tattoo work: Feather Touch brows, Ombre Mist, Combination Brows, lash line tattooing and lip tint, each planned over two sessions with periodic refreshes.
bo. BEAUTY is the sister company of bo. INJECTABLES, and its stated mission is empowering women to feel their most confident and radiant selves. Appointments are booked online.
bo. BEAUTY has a singular focus, and it states it plainly: we create beautiful brows. From a light-filled studio at 172 Jervois Road in Herne Bay — perched above Anna Jane Pilates, with its front entrance just around the corner on Ardmore Road — this small Auckland salon has built a reputation as one of the city's most trusted destinations for brow shaping and cosmetic tattooing.
At the heart of the studio is Britney, bo. BEAUTY's founder, master brow artist and educator. She brings more than a decade of experience as a cosmetic tattooist — a career in which, by the studio's own telling, her diary has been fully booked from beginning to end. Her training spans three countries: a Diploma in Beauty Therapy (NZ), the Certificate in Art of Brow and Suzie McIntosh Advanced Brows Microblading (Australia), Phi Brows and the Advanced Brows Workshop Feather Touch by Cherie (NZ), plus MR Natural Lines in the USA. In 2020, The Denizen named her its 'Everyday Hero Favourite Brow Artist'.
That blend of craft and demand has earned Britney a devoted, cult-like following. Well-known New Zealand faces have trusted her with their brows, and her signature shape and style — the #BrowsByBritney look — has become the house style of the studio. Ashleigh, bo. BEAUTY's advanced lash and brow artist, was personally trained by Britney in that exact technique, so results stay consistent whoever you book with. Ashleigh herself carries more than 20 years of beauty experience and is the studio's dedicated lip tint tattoo specialist, with over five years spent refining that one craft.
The service list falls into two halves. The first is everyday beauty: Brow Sculpt + Colour with your choice of regular or longer-wearing hybrid tint, Brow Lamination to lift and fluff natural hairs into place, and Lash Lift + Colour, a genuinely low-maintenance treatment that curls and tints your own lashes for six to twelve weeks.
The second half is cosmetic tattooing, where Britney's artistry is on full display. Feather Touch Brows layer ultra-fine, hair-like strokes beneath the natural brow to create the illusion of fullness — best suited to normal or dry skin. Ombre Mist implants a soft, buildable mist of pigment and suits all skin types, making it a smart step for clients who've had several feather touch refreshes and want more definition. Combination Brows pair strokes with ombré shading for clients with little to no natural hair. There is also Lash Line, a delicate line tattooed between the upper lashes — not a traditional eyeliner, but the illusion of a thicker, darker lash base — and the Lip Tint Tattoo, which layers lip-toned pigment to enhance colour and redefine shape.
Every tattoo treatment is planned across two sessions, four to six weeks apart, with refreshes recommended every one to three years for brows and lash line, and every two to five years for lips.
Appointments begin with a thorough consultation: Britney works through which technique best suits your brows, skin and goals before any work begins. The studio publishes precare and contraindications guidance for tattoo clients, and anyone prone to cold sores is asked to complete a course of antiviral medication before a lip tint appointment. The vibe is intimate and precise rather than flashy — a small specialist studio whose stated mission is empowering women to feel their most confident and radiant selves.
bo. BEAUTY sits on Jervois Road in Herne Bay, on the edge of Ponsonby, and shares its address with sister company bo. INJECTABLES for clients who want to pair brow work with injectables. Booking is done online through the studio's appointment system — and given how fully Britney's diary fills, booking ahead is less a suggestion than a necessity.