Gents & Rascals Barbershop Britomart is an independently owned and operated barbershop situated in the heart of Auckland Central on Te Ara Tahuhu walking street. Founded in 2018 by acclaimed barber Josh Pfaff, who brings more than 15 years of industry experience, the shop is co-run alongside his brother Rupert (Roo) Pfaff. The team brings together decades of collective experience, combining classic barbering traditions with modern haircutting trends.
The Britomart shop is led by store manager Roo Pfaff alongside a talented crew dedicated to precision fades, taper cuts, short scissor work, and traditional beard grooming. Operating with an approachable, ego-free philosophy, the team focuses on genuine client care, expert style advice, and sharp, dependable craftsmanship in a welcoming atmosphere.
Since opening its doors in 2018, Gents & Rascals has earned a reputation as one of Auckland Central's leading independent barbershops. Founded by acclaimed master barber Josh Pfaff—who transitioned from prestigious styling salons into classic barbering over a decade ago—the brand was established on the principle that exceptional barbering balances timeless technique with contemporary street trends. Today, the Britomart branch stands as a cornerstone of downtown Auckland grooming, managed on the floor by Josh's brother, Rupert (Roo) Pfaff.
Nestled along the pedestrian thoroughfare of Te Ara Tahuhu walking street in Britomart, the shop provides an inviting, stylish retreat from the urban bustle. Rather than adopting an aloof or intimidating posture, Gents & Rascals centers its culture on an ego-free, welcoming atmosphere where seasoned craftsmanship meets honest, friendly hospitality. Across their team, the barbers bring more than fifty years of cumulative industry experience, offering clients thoughtful style consultations alongside sharp, clean execution.
The Britomart team is anchored by store manager Roo Pfaff, who honed his craft directly alongside Josh before establishing himself among the city's most requested barbers. Known for effortlessly navigating both sharp corporate styles and relaxed streetwear aesthetics, Roo leads a roster of skilled craftsmen. Among them is George, known for tailoring youthful, trend-driven cuts such as burst fades and precision tapers, alongside Ayden, an Australian barber renowned for blurry skin fades, crispy lineups, and attentive full-service chair work.
Whether dropping in for a maintenance cut before a business meeting or booking a full overhaul ahead of the weekend, clients are paired with specialists who understand individual hair texture, face shape, and daily styling routines.
At Gents & Rascals Britomart, the service repertoire bridges heritage men's grooming with modern barbering. High on the request list are the shop's skin and zero fades, meticulously blended to eliminate harsh weight lines while maintaining crisp edges. For those seeking textured, longer styles, the barbers deliver precision scissor work that maintains natural movement and easy manageability.
Beard care and traditional shaving remain integral to the experience. Utilizing classic straight razor techniques, the barbers shape sharp beard lines and smooth neck tapers, ensuring every client walks away looking crisp and refreshed.