Pratunam by Soi Thai Soi Nice brings quick-service, high-quality Thai street food to Northshore Plaza 2 in Punggol. Established in 2019, the Pratunam brand was created to serve the original taste of the streets of Thailand to the masses in Singapore and Asia, with every concept in the group focused on quality, consistency and the real taste of Thai food for the everyday consumer.
The brand belongs to a family of Thai concepts under Simyee Holdings Pte Ltd. It grew out of the Soi Thai Soi Nice steamboat restaurants — the home of royal Thai hotpot and Thai-Teochew fusion cuisine in Singapore — whose popular signature hotpot has been adopted by the Pratunam brands. Sister concepts include Pratunam Plus, launched in 2020 with a larger variety of authentic gourmet Thai food for modern urban professionals, and Atmosphere, a Thai fusion bistro serving drinks, light bites and street food.
At this Northshore Plaza 2 outlet, the table is anchored by the Thai Army Hot Pot, the signature carried over from Soi Thai Soi Nice, alongside an ala carte line-up of Thai street-food selections. Reservations can be made by contacting 9295 6488, a number that also works on WhatsApp, and the full ala carte menu is published on the brand's website.
Step into Northshore Plaza 2 in Punggol and you will find one of Singapore's most approachable gateways to Thai cooking: Pratunam by Soi Thai Soi Nice. The outlet carries the banner of the Pratunam brand, established in 2019 with a straightforward ambition — to provide quick-service, high-quality Thai food to the masses in Singapore and Asia, and to bring diners the original taste of the streets of Thailand.
That ambition runs through everything the brand does. All of the group's F&B concepts are focused on quality, consistency and bringing the real taste of Thai food to the everyday consumer, and the tagline says it plainly: the best selections from Thai street food.
Pratunam did not appear out of nowhere. Its parent company first made its name running the Soi Thai Soi Nice steamboat restaurants in Singapore, known as the home of royal Thai hotpot and Thai-Teochew fusion cuisine. In the company's own telling, Thai food has always captured the hearts and tongues of many across Asia with its underlying passion, and the juxtaposition of royal prestige and street tastes adds a unique dimension to the cuisine. Having run Soi Thai Soi Nice, the team found it meaningful to continue that story and help the region discover the multiple flavours of authentic Thai food — and so the Pratunam brand was born and developed. With the unwavering support of a strong customer base, they say they have never looked back.
The family has grown since. Pratunam Plus, launched in 2020, offers a larger variety of authentic gourmet Thai food aimed at the increasingly delectable palate of modern urban professionals. Atmosphere is a Thai fusion bistro serving drinks, light bites and street food from the Pratunam selection, created as a melting pot for people to come together, relax and meet new people. And Soi Thai Soi Nice remains the group's flagship for royal Thai hotpot — its popular signature hotpot having been adopted by the Pratunam brands.
Ask what anchors the table at Pratunam and the answer is the Thai Army Hot Pot. It is the dish the brand leads with on its website, and it carries the heritage of Soi Thai Soi Nice's royal Thai hotpot into a quicker, more casual setting. Like any good hotpot, it is built for sharing — a simmering centrepiece around which the rest of the meal unfolds.
Around the hotpot, the kitchen serves the ala carte line-up that makes up the brand's take on Thai street food. The full menu is published on the Pratunam website as a downloadable ala carte menu, so diners can browse the selection before they arrive and shortlist what they want to try.
Pratunam positions itself as quick-service Thai food without a compromise on quality — food for the everyday consumer rather than a special occasion only. That makes the Northshore Plaza 2 outlet a practical stop for Punggol residents looking for a punchy, fragrance-forward lunch or dinner in the mall, or a shared hotpot on a slower evening.
A few practical notes help make a visit smooth. Reservations are handled personally: the brand asks diners to contact 9295 6488, a number that also works over WhatsApp, which is handy for locking in a table around peak mall hours. The ala carte menu on the official site gives the fullest picture of current offerings, and the brand's Facebook and Instagram pages share updates.
It is also worth knowing who stands behind the name. Pratunam by Soi Thai Soi Nice is a subsidiary brand of Simyee Holdings Pte Ltd, and the company is open to growth — it invites would-be partners to join its success story through its franchise page. For diners, though, the draw is simpler: familiar Thai street-food comfort, a signature hotpot with royal roots, and a quick, consistent plate when you want one — all at Northshore Plaza 2 in Punggol.